Associate Director, Marketing & Culture

We Are Seeking an Associate Director, Marketing & Culture Who Can Turn Creative Ideas Into Experiences.

As Associate Director, Marketing & Culture for The Standard Spa, Miami Beach, you will run the day-to-day marketing and programming operations for the property. Working closely with the Director of Marketing & Culture, hotel leadership, and Corporate Marketing, you will manage the day-to-day coordination and execution of campaigns, content, partnerships, and programming across the hotel, spa, restaurants, bars, and membership community.

This is a hands-on role for someone who can move comfortably between creative ideas and practical execution. You will coordinate projects from brief through launch, keep stakeholders informed, maintain a strong eye for brand and detail, and help ensure that guests and members encounter a consistent experience across every touchpoint.

Why You’ll Love It Here Complimentary Spa & Gym Access Up to 3 Complimentary Fitness Classes per Week Spa, Restaurant & Boutique Discounts Designated Employee Pool Days during the summer

Complimentary Employee Meals Medical, Dental & Vision Insurance Company-paid Life, Short-Term & Long-Term Disability Insurance Paid Time Off & 7 Paid Holidays, including a Floating Holiday
401(k) Retirement Plan with Company Match Live the lifestyle you help create.

Main

Duties & Responsibilities Team Leadership & Department Management Directly manage the Marketing Manager and Marketing Coordinator, setting priorities, assigning work, reviewing deliverables, and ensuring projects are completed to a high standard and on schedule.

Lead regular team meetings and one-on-ones, provide clear feedback, and support each team member’s development and performance.

Translate the Director of Marketing & Culture’s priorities into actionable plans for the team, balancing planned campaigns with day-to-day requests from across the property.

Keep one clear calendar of campaigns, shoots, emails, and events; set deadlines for the Marketing Manager and Coordinator; and make sure work reaches the right people for approval before it goes live.

Serve as the senior day-to-day marketing contact for property leadership, bringing strategic, budgetary, or reputational decisions to the Director.

Marketing & Content Lead the execution of property marketing plans and campaigns across rooms, spa, food and beverage, memberships, and events.

Oversee the marketing calendar, ensuring campaigns, programming, content, and departmental requests are coordinated and appropriately prioritized.

Direct the development of property collateral, including newsletters, digital content, signage, menus, flyers, and in-house materials. Review creative and copy before anything is published or printed.

Oversee property website updates and relevant third-party listings, ensuring offers, services, dining information, and programming are accurate and current.

Guide the team’s social media planning, content creation, copy, and community engagement, ensuring the channels reflect The Standard’s voice and showcase what is actually happening at multiple venues across the property.

Lead planning and coordination for property photo and video shoots, setting content priorities and ensuring the resulting assets meet marketing needs.

Coordinate paid media, CRM, and performance campaigns, providing local direction, assets, and insight into property priorities.

Review campaign results with the team, identify opportunities to improve performance, and recommend adjustments to the Director.

Ensure all property marketing follows The Standard’s brand guidelines while feeling specific to Miami Beach and Belle Isle.

Programming, Partnerships & PRLead the marketing team’s planning and execution of the property’s cultural,…