Sales & Marketing | Director of Public Relations Job Miami Beach area,Florida USA,Marketing / Advertising / PR

Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris LapidusA spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience.

Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax - however they define a perfect day. Situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach, and is thought to be the most significant building of Lapidus' career.

Responsibilities

The Director of Public Relations is responsible for helping to create a sustainable competitive advantage by effectively reaching key audiences with carefully crafted messaging that positively shapes attitudes, perceptions, reputation and actions towards the resort. This position is accountable for defining, leading and executing critical aspects of Public Relations, messaging strategy, state and local government relations, as well as crisis communications.

The position works closely with key internal and external clients and business partners to execute this work. The Director of Public Relations also serves as the "voice" of Fontainebleau Miami Beach and is tasked with favorably shaping and managing the marketplace dialogue, while concurrently building strong and value‑added top media relationships. Role and responsibilities to evolve based on business needs.

The Director of Public Relations helps oversee and manages an internal public relations team (PR/Social Coordinator) and external public relations agencies (National Lifestyle, Food & Beverage, Social Media, as applicable). The position is responsible for the tactical execution of major strategic events, initiatives and programs on property relative to both Public Relations and Social Media (as needed).

Examples of Duties,includes but is not limited to the following

DEVELOP ONGOING PUBLIC RELATIONS STRATEGIC/TACTICAL PLANS 40%

Leverage results and Public Relations learning’s year-over-year to provide objectives and set direction for the PR agencies in the development of ongoing PR and messaging plans
Evaluate and optimize PR agency plans to form a cohesive, integrated strategy for Fontainebleau, while making changes throughout the year as opportunities unfold
Oversee/participate in plan execution with a keen focus on driving results and constantly looking for overall resort opportunities
Provide formal agency performance review annually, as well as ongoing feedback that is timely and constructive
Conceptualize and create new programming for resort revenue generating outlets through fresh and innovative ideas.
Manage resort-wide and partner program launches throughout the course of the year
Manage critical PR aspects of Fontainebleau Miami Beach which include:
Oversight of PR agency strategies and activities
Media conferences
Special events
Managing media relations
Adding value to launch events and determining ROI
Analysis and formal presentation of PR efforts to senior leadership, as needed
Evaluate return on investments

OVERSEE DAY-TO-DAY PR OPERATIONS 55%

Ensure that routine tasks are executed with excellence, on time and within budget, including:
Build and maintain the media contact sheet
Respond to general media queries promptly
Leverage queries to increase brand awareness and equity
Advise senior…