Executive Assistant; Chief

at Atlas Brands | In-Person – Miami, FL (Brickell)

Atlas Brands is a holding company building the next generation of DTC health and wellness brands. This year we grew a brand from zero to multi-eight-figures, and we're just getting started. Now we’re doing it again, across more brands. Today Atlas Brands is made up of four brands, and with new launches underway, we're on track to reach ten by the end of the year and $100M ARR in 2027.

Growth like that isn't powered by products or ad spend alone. It's powered by people, which is why we're building a world-class team of A players who move fast, own everything they touch, and refuse to settle for good enough. Because one team powers every brand we own, every great hire doesn't move one brand, it moves all of them.

The people who join now won't just ride this growth. They'll be the reason for it. If that excites you more than it scares you, we want to talk.

We are seeking an experienced Executive Assistant to serve as the “Chief of Life” and trusted right hand to our Founder & CEO, Seth. You will own and orchestrate the day-to-day operations of his personal life and business affairs, so everything runs smoothly and to the highest standard without requiring his direct involvement.

This role exists to buy back Seth’s time, eliminate friction, and manage complexity. It is split across personal operations (home, errands, vendors, travel, scheduling) and business operations (inbox, entity mail, follow-ups, admin, projects). You will move between both every day.

This is not a temporary assistant job. We are looking for someone who wants to become indispensable, grow alongside Seth and the business for decades, and become a true extension of him across every area of his life.

• Own Seth’s Personal Operating System: Absorb every recurring personal, household, scheduling, vendor, travel, errand, and admin workflow. Build one central system (e.g., Notion) tracking every task, open loop, appointment, and follow-up so nothing depends on Seth remembering it.
• Run a Zero-Miss Mail & Inbox System: Manage Seth’s email inbox, physical mail, and virtual mailboxes for all LLCs and entities. Flag and elevate anything legal, tax, banking, government, or business-critical; respond or draft replies on his behalf; and file everything properly.
• Close Every Open Loop: Track and push forward commitments with CPAs, lawyers, vendors, contractors, and team members (S-Corp elections, entity filings, payments, documents, internal projects) until they are done. Seth should never have to chase anyone.
• Manage Calendar & Scheduling: Book, confirm, and reschedule meetings and personal appointments (doctors, trainers, barbers, cleaners). Make sure he walks into every meeting and event prepared, and protect his time.
• Run the Home: Be the main point of contact for the apartment, building management, maintenance, cleaners, and deliveries. Keep the home clean, stocked, and functional: groceries and restocking, laundry and dry cleaning, packages and boxes, filters and equipment upkeep, repairs, and furniture assembly.
• Build a High-Standard Vendor Ecosystem: Source, vet, and manage cleaners, trainers, interior designers, health providers, chefs, drivers, and other providers. Bring back the best option with clear reasoning — never just the first one found — and replace under performers quickly.
• Own Travel, Reservations & Events End-to-End: Plan and book flights, hotels, drivers, restaurants, date nights, and special experiences at a luxury standard. Find and vet high-value events (e-commerce, payments, family office, entrepreneur, and wealth networking), register, and handle all logistics, confirmations, and…