Brand Manager

Overview

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite Nose Frida, The Snot Sucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems.

We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores.

For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Frida is looking for a Brand Manager to be responsible for defining and driving holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy. The Brand Manager will partner with cross-functional teams to deliver annual revenue and margin goals in the short and long-term.

• Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
• Support the development of annual and quarterly briefs to cross-functional teams that define the business priorities and executional plans for the brand.
• Conduct new category + product data analysis to identify product opportunities for Frida that fit brand, consumer, and business needs
• Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities
• Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels
• Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in
• Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise
• Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field
• 5+ years of experience in CPG, Brand Management, Consulting or similar
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
• Excellent communicator and collaborator with strong written, verbal, and presentation skills
• Ability to manage multiple projects at once, strong organizational skills
• Proactive, can operate autonomously, but also collaboratively as part of a team
• Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
• Strong project management experience and demonstrated ability to deliver on multiple cross-functional projects concurrently to completion in a timely manner
• Demonstrated analytical chops, with the ability to design and interpret data to facilitate opportunity evaluation and priority setting
• Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-too-small…