Brand Manager

Parenting isn’t picture‑perfect. It’s messy, hilarious, exhausting, and life‑changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot‑sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME’s 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is looking for a Brand Manager to be responsible for defining and driving holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy. The Brand Manager will partner with cross‑functional teams to deliver annual revenue and margin goals in the short and long‑term.

• Become a subject matter expert on the brand, consumer and portfolio to help inform day‑to‑day decisions on the business.
• Collaborate cross‑functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
• Support the development of annual and quarterly briefs to cross‑functional teams that define the business priorities and executional plans for the brand.
• Conduct new category + product data analysis to identify product opportunities for Frida that fit brand, consumer, and business needs.
• Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities.
• Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels.
• Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell‑in.
• Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise.
• Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail.

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
• 5+ years of experience in CPG, Brand Management, Consulting or similar.
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business.
• Excellent communicator and collaborator with strong written, verbal, and presentation skills.
• Ability to manage multiple projects at once, strong organizational skills.
• Proactive, can operate autonomously, but also collaboratively as part of a team.
• Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership.
• Strong project management experience and demonstrated ability to deliver on multiple cross‑functional projects concurrently to…