Head of Commercial Latin America & Caribbean

Position: Head of Commercial for Latin America & Caribbean
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be
** purpose-led**,
** resilient
* * and
** positive
* * to succeed here because we expect pace and
** agility**, we insist on
** collaboration
* * and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get started.
*
* PURPOSE:

** pladis is one of the world’s fastest-growing snacking companies, with sales in over 110 countries. Headquartered in the UK, we operate more than 30 factories and employ over 17,000 people across Europe, the Middle East, Africa, the US, and Asia Pacific. Our diverse portfolio includes beloved brands in sweet and savory biscuits, cakes, wafers, chocolates, gums, and candies – enjoyed by millions worldwide.

As we continue to scale and transform, we are seeking a Head of Commercial, Latin America & Caribbean to lead regional growth and drive commercial, operational, and strategic priorities for our portfolio of brands:
McVitie’s, Jacob’s, Go-Ahead, Carr’s, Verkade, Ülker, Flipz, Turtles, and Godiva.

This is a remote role; however, we are seeking candidates based in or near Miami, Florida due to its connectivity and proximity to key regional markets. The role has dual reporting lines: a solid line to Head of Sales, Americas, and a dotted line to the Chief Business Development Officer in the global office.
** KEY

ACCOUNTABILITIES AND DELIVERABLES:
** Commercial Strategy & Performance
* Shape and lead the commercial roadmap for Latin America & the Caribbean, aligned with global priorities and Ülker North America’s strategy.
* Deliver strong financial results by consistently achieving Net Sales, EBITDA, and Gross Margin targets through smart pricing and disciplined execution.
* Maximize ROI from trade and marketing investments, driving brand visibility, equity, and profitable sell-out.

Market Expansion & Distributor Management
* Identify, negotiate, and manage high-impact distributor partnerships, ensuring capability development and sustainable growth.
* Lead distributor-led route-to-market strategies, securing long-term, profitable relationships.
* Oversee commercial contracts, vendor setups, and credit lines to support regional expansion.

Portfolio & Innovation
* Lead the regional portfolio and innovation pipeline to ensure relevance and competitiveness across biscuits, chocolate, and snacking categories.
* Support the expansion of the import portfolio to include the full pladis brand network.

Operational Excellence & Integration
* Coordinate multi-sourcing production across the entire pladis network (UK, Turkey, India, North America, etc.) to optimize flexibility, cost, and service.
* Ensure seamless integration of Ülker North America plans into LATAM markets, capturing synergies in sourcing, pricing, and product allocation.
* Act as the regional liaison with global customer service hubs to ensure flawless order management, documentation, and on-time delivery.

Growth Acceleration & Compliance
* Partner with the Global Business Development team to unlock new markets, channels, and strategic partnerships.
* Support the transition from “planting seeds” (global team) to “growing trees” (regional accountability), in line with the aligned RACI.
* Oversee regulatory and compliance processes, proactively managing risks and securing approvals to protect business continuity.

Leadership & Collaboration
* Own the regional P&L, balancing growth, profitability, and operational simplicity.
* Inspire and coach a growing regional team, starting with two direct reports: one focused on the Caribbean and one on Latin America (with potential future split).
* Collaborate cross-functionally across Finance, Supply Chain, Planning, and global teams to enhance visibility, control, and agility.
* Present clear, data-driven insights to senior…