Chief Commercial Officer

Executive Director of Global Recruitment – Starwood Hotels

Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).

1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.

Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.

The Opportunity

The Chief Commercial Officer is responsible for leading the company’s commercial strategy across Revenue, Sales, Digital, and Reservations. This executive role drives topline growth, maximizes profitability, and ensures all customer-facing functions operate in harmony. The role oversees the full commercial lifecycle — from demand generation and pricing, through digital engagement and direct bookings, to reservations and guest conversion — with the goal of positioning the company as a market leader and delivering sustainable results.

Key Responsibilities

Revenue Management

• Own and implement the company’s revenue strategy, including pricing, inventory, and distribution across all channels.

• Optimize yield management practices to maximize RevPAR, ADR, and overall profitability.

• Lead forecasting, competitive benchmarking, and performance analytics.

• Align revenue plans with sales and digital campaigns for consistent topline growth.

Sales & Business Development

• Direct global and regional sales teams to deliver corporate, group, leisure, and partnership revenues.

• Build and strengthen strategic relationships with corporate clients, agencies, tour operators, and partners.

• Set, monitor, and achieve sales performance targets, ensuring accountability across the organization.

• Expand commercial opportunities by identifying new markets and customer segments.

Digital & Marketing

• Oversee digital platforms including website, booking engines, CRM, and e-commerce systems.

• Drive digital marketing (SEO, SEM, paid media, content, social) to increase direct bookings and brand presence.

• Implement data-driven strategies to optimize conversion rates and digital ROI.

• Enhance customer lifetime value through engagement, loyalty programs, and personalization.

Reservations & Customer Engagement

• Lead the reservations function across all customer contact points (call centers, online booking platforms, property-level teams).

• Ensure reservations processes maximize conversion, upsell opportunities, and guest satisfaction.

• Integrate reservations with revenue management, sales, and digital campaigns for seamless execution.

• Implement training, quality assurance, and technology upgrades to deliver consistent service excellence.

• Serve as a member of the Executive Leadership Team, shaping overall business strategy.

• Collaborate with Operations, Finance, and Brand teams to align commercial strategy with service delivery.

• Recruit, develop, and retain high-performing teams across Revenue, Sales, Digital, and Reservations.

• Champion a results-driven culture that values innovation, agility, and accountability.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field; MBA or equivalent preferred.

• 12+ years of progressive leadership in commercial roles (Revenue, Sales, Digital/Marketing, Reservations), ideally in…