Director of Sales

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is looking for a Director of Sales to join our Sales team and focus on managing Frida’s mass market business in addition to any new opportunities that come our way. The Director of Sales will be goal-oriented and will be diligent in overcoming obstacles that impact annual sales goals.

• Meet and exceed assigned sales goals
• Achieve distribution, pricing, promotion and shelving objectives
• Identify and attract prospective strategic customers
• Build and maintain strong strategic relationships with key personnel within assigned accounts
• Negotiate pricing and terms with new and existing customers
• Collaborate with marketing to ensure all promotional opportunities within each account are maximized
• Implement branded signage and fixtures at key retail partners
• Work closely with Sales Planning to ensure customers receive goods in full and on time; provides detailed projections to ensure correct forecast is implemented and executed
• Keep internal team informed of the competitive landscape and feedback from buyers
• Build and deliver retailer-specific presentations for line reviews and internal postmortem reviews
• Attend trade shows for buyers and consumers
• Other duties as assigned

• Bachelor’s Degree in Sales, Business, or related field
• 10+ years of sales experience in the CPG industry managing retailer accounts
• Relevant experience in the baby product industry is preferred
• Excellent negotiation and analytical skills
• Excellent communication and organization skills
• Proficient in Excel and Power Point
• Ability and willingness to travel extensively throughout the country

Frida is an organization that values collaboration and community. As the Director of Sales, you will work closely with Sales Planning, Brand Management, and Marketing teams.

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

• Robust health benefits including:
  • Comprehensive medical, vision, and dental plans
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
  • FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages,…