Sr. Lead, Product Management
Listed on 2026-10-24
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Business
Business Systems & Technology Analysis
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Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
Royal Caribbean Group’sDigital Team has an exciting career opportunity for a full time Sr. Lead, Product Management reporting to the
Sr. Director, Product Management.
The position is onsite and based in Miami, Florida.
The position is also not eligible for work authorization sponsorship.
Position Summary:- Product lead for the ad server and campaign management platform within RCG’s Media Network group. Owns the end-to-end roadmap that enables the business to plan, deliver, and optimize external advertiser campaigns across RCG’s consumer-facing surfaces
- Represents the Media Network’s needs within the broader RCG media/ad platform roadmap, prioritizing features so the platform supports campaign management and ad serving s at the intersection of engineering, media operations, sales, and ad tech, translating commercial and operational requirements into a cohesive product and defining what gets built, in what order, and to what standard
- A scalable ad server and campaign management platform that evolves as surfaces, formats, and commercial models change across RCG’s external advertising ecosystem
- Features and integrations that let campaign managers activate, optimize, and report on complex campaigns without disrupting the advertiser or passenger experience
- A structured roadmap, including requirements, prioritization frameworks, and release plans, that keeps engineering and operations aligned as the network scales
Product Strategy and Development
- Own the product vision and roadmap for media/ad platform features that support Media Network expansion and management, setting direction, prioritizing, and sequencing delivery against commercial and operational priorities
- Represent Media Network requirements and keep them aligned to the broader media/ad platform roadmap
- Define and maintain product requirements, user stories, acceptance criteria, and technical specifications, translating advertising business needs into clear briefs engineering can deliver against
- Manage the backlog in Jira or a similar tool, leading grooming, sprint planning, and acceptance testing with engineering
- Partner with design and engineering to deliver intuitive, high-quality experiences for campaign managers and other platform users
- Drive core ad serving capabilities: trafficking workflows, targeting logic, delivery pacing, frequency management, and asset management
- Ensure the platform can serve or orchestrate ads across all RCG surfaces (digital, onboard, app, etc.), with the right infrastructure for each environment
- Work with channel owners and engineers to define integration standards, ad formats, and delivery protocols for each surface
- Identify gaps between current platform capability and the surfaces, formats, or targeting approaches the business wants to bring to market, and plan to close them
- Identify, evaluate, and own integrations with external ad tech vendors and data partners
- Partner with sales and commercial teams to understand…
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