Associate Director of Enrollment Systems and Research LW

This position is anticipated to begin in January 2027

The Associate Director of Enrollment Systems and Research provides leadership for the College of Law’s admissions data, systems, and analytics in support of recruitment, enrollment, and retention goals. This position oversees enrollment reporting, institutional research, and CRM-driven communications while serving as the functional lead for admissions systems and data infrastructure. The role is responsible for integrating and maintaining data across enterprise platforms—including the College of Law application system and the University’s student information system—to ensure data accuracy, integrity, and timely reporting.

The Associate Director analyzes enrollment trends, develops forecasts and dashboards, supports strategic enrollment management initiatives, and delivers actionable insights to senior leadership. In collaboration with admissions staff, institutional partners, and external vendors, the position advances data-informed decision-making, optimizes recruitment communications, supports accreditation and survey reporting, and strengthens the College of Law’s analytical capacity and enrollment technology environment.

• Lead admissions and enrollment data strategy, including reporting, yield analysis, forecasting, and predictive modeling to support recruitment, enrollment, and retention goals.
• Oversee recruitment communications and inbound marketing operations, ensuring effective coordination of digital and print messaging aligned with the admissions communication plan and calendar.
• Serve as functional lead for CRM and marketing platforms (Unite and Hub Spot), including workflow design, audience segmentation, content management, and campaign execution.
• Guide recruitment staff in the effective use of CRM tools for scheduled and ad hoc communications; evaluate campaign performance, return on investment (ROI), and web analytics to optimize recruitment outcomes.
• Perform admissions and enrollment reporting and analysis; develop and maintain dashboards and key performance indicators to support strategic enrollment management.
• Act as liaison between Admissions, the College of Law web team, and external vendors/consultants to support marketing analysis, recruitment strategy, and system optimization.
• Utilize and integrate multiple enterprise systems and tools—including Ellucian Banner, Unite, Hub Spot, ARGOS (Data Block Designer), and statistical analysis software to support enrollment management initiatives.
• Oversee data integration between the College of Law application system (Unite) and the University’s student information system (Ellucian Banner), including managing data imports and exports, reconciliation and validation processes, ensuring data accuracy and integrity, resolving discrepancies, troubleshooting issues, and participating in system upgrades and testing in collaboration with IT partners.
• Extract, analyze, and synthesize data from multiple sources to support student recruitment, enrollment, retention, and institutional decision-making.
• Collect, maintain, and disseminate statistical data and reports related to enrollment, matriculation, demographics, student success indicators, benchmarking, and institutional effectiveness.
• Lead institutional research functions for the College of Law, supporting planning, assessment, budgeting, accreditation, and strategic initiatives. Serve as the liaison to the University’s Office of Institutional Research.
• Conduct descriptive and multivariate analyses using statistical tools such as SAS, R, SPSS, etc.
• Prepare and submit institutional survey responses and reporting, including American Bar Association (ABA)…