Director, Revenue Management Franchise Execution

Position: Director, Revenue Growth Management Franchise Execution )
Job Description

Summary:

The Coca-Cola Company (TCCC). Our vision is loved brands done sustainably, for a better shared future. It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do.

The Tampa-Base d RGM Franchise Director role plays a critical leadership role within the NAOU Revenue Growth Management organization, serving as the key connection point between RGM Center, Franchise Leadership, and Bottlers. This role will support the Coca-Cola Florida Bottler Franchise Team and is responsible for translating enterprise‑level RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant, executable Franchise and Bottler  addition to managing CCF from an RGM perspective, this position will also manage 1 or 2 customer call points from an RGM perspective.

This will ensure the pull forward of customer facing RGM initiatives into CCF business plan. The customer call points(s) will be relevant to the business for CCF and should constitute about 25% of the role.

The RGM Franchise Lead ensures system alignment across planning, in‑year stewardship, and long‑range strategy, balancing the needs of multiple stakeholders while driving sustainable, profitable growth. This position is highly visible, requires strong commercial judgment and analytical capability, and demands the ability to influence without authority in a complex, matrixed system.

Please Note:

This role will be based in Tampa, Florida, from the Coca-Cola Beverages Florida office.

What You’ll Do For Us Successful candidates bring strong RGM fundamentals, analytical capability, commercial judgment, and the ability to translate strategy into disciplined local execution.

Key responsibilities include:

Serve as the primary day-to-day RGM interface among the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida, with coaching and escalation support from the United & Team Leader.

Lead RGM support for Florida annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.

Management of 1 or 2 customer call points from an RGM perspective that are relevant to CCFTranslate national System Health strategies (e.g., pricing, OBPPC, innovation) into Franchise‑specific priorities and Bottler execution plans.

Own in‑year performance stewardship, including identification of gaps, development of contingency actions, and tracking performance versus plan.

Partner with the Bottler to identify local opportunities, risks, and execution gaps; act as the Voice of Bottler in Center‑led strategy development.

Represent Florida Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the United & Team Leader for broader system alignment.

Lead or support Florida pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.

Size and shape Florida Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with the annual and multi-year plan.

Enable system alignment through structured routines, governance forums, and cross‑functional collaboration.

Support capability development through best‑practice sharing, training, and adoption of RGM tools and frameworks.

What Success Looks Like Delivery of Florida annual and in-year revenue, profit,…