Specialist, Brand Design, FIFA World Cup

Specialist, Brand Design, FIFA World Cup 2026

Description

At FIFA
26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries:
Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

Department: Commercial & Marketing

Employment Type: Fixed Term - Full Time

Location: Miami

Reporting organisationally to the Director, Brand & Marketing, the Brand Design Specialist will be a key member of the FIFA
26 Commercial Operations team, and work in close collaboration with the FIFA Zurich Project team and other key individuals responsible for delivering best‑in‑class design solutions for the FWC
26.

• Design Creation: develop and produce visually appealing designs for a range of mediums including digital ads, social media graphics, print materials, out‑of‑home, presentations, product packaging and external client & partner support as needed.
• Brand Consistency: ensure all designs adhere to FIFA World Cup 2026 brand guidelines and maintain a consistent look and feel across all materials as requested by key stakeholders, marketing, brand, and leadership.
• Collaborative Projects: work closely with marketing, brand, content, and product teams to understand design requirements and project objectives and deliver in a timely manner.
• Concept Development: generate creative concepts and design solutions that meet project goals and enhance the user experience that meet the expectations and values of FIFA World Cup 2026 tournament and other tournaments as requested.
• Feedback and Revisions: incorporate feedback from stakeholders and make revisions to designs as needed to achieve desired outcomes.
• Trend Awareness: stay updated with the latest design trends, tools, and technologies to ensure designs are modern and relevant.
• Agility and Time: ability to work in a fast‑pace industry, working with internal and external stakeholders and maintaining professional and collaborative communication, while delivering on creative assets within appropriate timelines.
• File Management: prepare and manage files for all use, ensuring they meet quality standards within the FIFA
  26 and FIFA headquarters teams.

• Bachelor’s degree or higher education
• Minimum 3 years of experience in a similar role
• Experience in creating work of outstanding design standards, for brand, advertising and TTL campaigns
• 2D and or 3D design is a plus, but not necessary
• Strong client management skills and agency background advantageous
• Digital savvy with experience in social & digital marketing strategies
• Demonstrated excellent design skills – both conceptual and executional
• Brand Development experience
• Experience in entertainment, motion and sport advantageous
• International or experience working in organizations with international offices/staff
• Mid-level management experience
• Fluent in English, proficiency in Spanish is an asset
• Proficient in Adobe Creative Suite, Adobe Premiere Pro, Adobe After Effects, MS Office (Excel, Word, PowerPoint, Visio & Project, Teams) and planning software and online collaboration tools
• Creative Assets – aware of all current marketing software and asset formats from motion to statics.

The FIFA World Cup 26™ will mark the first time that the tournament features 48 teams and will be hosted by Canada, Mexico, and the United States. This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.