Creative Content Lead

Responsibilities

• Content Ideation:
  Develop fresh, engaging, and platform-specific content ideas for TNT + clients and socials, including Instagram, Tik Tok, and You Tube. This involves brainstorming ideas for both video and static image content. Marketing ideation for TNT’s brand is required as well. From Ad scripts to VSLs.
• Scriptwriting & Visual Concepts:
  Write and finalize scripts for all video content. For static images, you'll create clear visual concepts and creative briefs that guide the editing team.
• Creative Team Management:
  You will be the point person for our in‑house team. This includes coordinating with our editors to ensure videos and images are edited to your specifications and collaborating with our social media manager to ensure a smooth hand‑off for daily posting.
• Content Strategy:
  Stay current on social media trends and best practices. You will adapt your creative approach for each new client to align with their brand voice and business goals.
• Workflow Management:
  Manage the entire creative process to ensure a consistent output. You'll be responsible for meeting a daily posting schedule across all client accounts.
• Team Lead:
  Oversee and mentor our Social Media Assistant for brainstorming + posting + idea creation. As an extension of workflow management, you will work closely with our Head of Creative to have broad oversight on deliverables and the execution of our creative concepts.

• Proven experience in social media content creation across platforms like Instagram, Tik Tok, and You Tube
• Exceptional scriptwriting skills and the ability to create detailed visual concepts for static images
• Demonstrated ability to manage a creative workflow and collaborate effectively with editors and social media managers
• Experience in a role where you were responsible for both ideation and managing the content delivery process
• Strong organizational skills and the ability to manage a content calendar to meet daily deadlines