Social Media Manager

The Social Media Manager will be responsible for leading channel management across Formula 1  Miami Grand Prix, and the Miami Open while overseeing content brainstorming and ideation in partnership with our in-house creative team. The ideal candidate is a team-first self-starter with a deep understanding of how people consume and engage with social content, an eye for detail, and who stays up-to-date on emerging platforms, industry trends, and best practices.

This role would manage a social media coordinator and report to the Director of Social Media.

Responsibilities:

- Lead weekly strategy on Miami Dolphins Properties accounts and platforms while managing a Social Media Coordinator.

- Have a strong passion for sports, with deep knowledge and expertise in Formula 1 and Tennis.

- Build social media strategy plans defining:
Brand objectives, KPI’s, Tone of voice, content pillars, role of social platforms, content

calendar.

- Develop and plan content calendar to ensure that our brand stays top of mind and consistent on platforms we are active on

(Facebook, X, Instagram, Tik Tok, You Tube, Linked In, Reddit)

- Utilize analytics to track and optimize growth and engagement across social channels, adapt content strategies to match needs

of ever changing platform algorithms.

- Work with Director of Social Media and Partnerships team to determine sellable content and execute contracted content.

- Monitor trends and work with Marketing team to create timely content (organic and branded), provide recommendations on how

to incorporate this content into content strategies.

- Demonstrate sound judgment to curate, prioritize, and publish posts that are consistent with brand messaging, but also with an

eye to expand and engage our audiences.

- Collaborate with multiple departments and stakeholders to provide direction and social recommendations in partnership with the

Marketing team.

- Generate social analytics reports using measurement tools to provide to departments tailored to their specific needs.

- Attend and cover races, games, major community initiatives, events, and more with the goal to publish engaging content that

- Monitor emerging platforms and help brainstorm new ways to leverage them for brand development.

- Develop shot sheet ahead of game days and tentpole events.

- Understand and follow social policies for the Formula 1 and WTA/ATP.

- Understand the Influencer environment / Creator economy, managing activations with Influencers, their agents and/or social

Qualifications:

- Bachelor’s or Associate’s Degree with 3-4 years of relevant work experience

- Self-starter and a forward thinker with a desire to collaborate in a team-based culture.

- Strong understanding of Formula 1 and/or Tennis

- Must be able to demonstrate a strong knowledge base of social media platforms

- Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours.

- Demonstrated ability to communicate and interact professionally.

- Familiar with programs such as Air Table, Adobe Creative Cloud, Emplifi, Facebook Ads Manager

- Fluent in Spanish and/or Portuguese preferred

Featured Benefits:

- Medical, dental, and vision insurance

- Life insurance (including voluntary coverage for spouses and children)

- Long term disability insurance

- Ticket benefits for events including Miami Dolphins games, the Formula 1  Miami Grand Prix, and the Miami Open

- Employee gym, subsidized lunch program, and discounts on a variety of products and services

- 401k, paid time off (PTO), and company holidays