Specialist, Global Gaming Creative Services

Overview

The Specialist, Creative Services & Merchandising is a visual storyteller and creative collaborator who supports the internal concepting process and execution of branded experiences across the Global Gaming organization. This role blends graphic design expertise with project coordination, working cross-functionally to develop compelling visual communications that inspire and captivate audiences. The Specialist is responsible for creating and modifying graphics, illustrations, and digital assets for a variety of purposes including branding, advertising, digital media, and print materials, while maintaining brand consistency and ensuring production quality.

• Creative Development & Design Execution — Create and modify graphics, illustrations, images, and other artwork for communication pieces, intradepartmental requests, and events.
• Digital Marketing Support — Support CRM platform content and creative needs, including email templates, push notifications, and lifecycle marketing assets.
• Project Coordination & Communication — Support the internal creative concepting process by collaborating with cross-functional teams including marketing, events, operations, and external vendors. Develop and communicate timelines, milestones, next steps, and status updates to stakeholders. Prepare files for production and maintain quality control across deliverables.
• Brand Stewardship & Visual Consistency — Maintain brand consistency across all communications and materials. Collaborate with team members to brainstorm new ideas and design solutions that elevate the guest experience.
• Reporting & Data Capture — Track engagement metrics for creative campaigns and digital platform communications. Support dashboards and reporting tools for leadership insights.

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field; or equivalent professional experience in creative services or merchandising.
• 2+ years of experience in graphic design, visual storytelling, or creative production within a marketing, branding, or merchandising environment.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools such as graphic tablets and animation software.
• Experience in setting up and managing user profiles, roles, and permission sets in a digital platform such as Salesforce. Strong portfolio showcasing a range of design work across digital and print.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.
• Demonstrated ability to maintain brand consistency and prepare production-ready files with attention to quality control.
• Hands-on experience creating and modifying graphics, illustrations, HTML emails and digital assets for campaigns, merchandise, and branded experiences.
• Proven track record of supporting internal creative concepting processes and translating ideas into compelling visual designs.
• Salesforce or similar product knowledge.
• Experience developing and managing project timelines, milestones, and status updates across teams.
• Familiarity with preparing files for production and ensuring visual quality across formats (print, digital, shipboard).
• Experience collaborating with marketing, merchandising, and event teams to deliver cohesive visual communications.
• Strong eye for detail and ability to streamline ideas into clear, impactful visual narratives.

• Graphic Arts Expertise — Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools. Strong understanding of visual storytelling, branding, and design principles.
• Digital Platform Experience — Proficient technical knowledge to bridge business requirements and processes with digital platforms. Experience implementing configuration changes, including automation, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.
• Project Management — Experience developing timelines, tracking progress, and communicating updates.
• Collaboration &…