Creative Director

Creative Director, Performance

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TNT Growth is a performance marketing agency on a clear mission: driving growth for businesses so they can make their impact. We specialize in skyrocketing businesses of all sizes, industries, and revenue models, spending over $200M on ads to pinpoint exactly what drives explosive growth.

As Creative Director, Performance, you will lead the creative strategy and execution for our paid social programs across a diverse set of clients. You’ll translate business goals into compelling, high-performance creative that drives awareness, engagement, and conversions. This role sits at the intersection of creativity and performance, ensuring every asset is customer‑centric, testable, and scalable.

Following Meta’s introduction of Andromeda, performance creative now requires structured differentiation and systems which enable learning to compound s role exists to design and own TNT Growth’s performance creative system to win in this new era, ensuring creative performance remains stable, scalable and resilient as spend increases.

• You’ve led performance creative at scale
• You understand Meta’s algorithmic behavior, not just ad formats
• You think in systems, not campaigns
• You can influence media buyers, not just creatives
• You want ownership, not tasks

• You just want to review ads
• You rely on copy tweaks and minor variants
• You’ve never built a creative framework others use
• You avoid hard performance accountability

You own TNT Growth’s Performance Creative System across Meta, Instagram, Tik Tok, and other social platforms. If creative fatigue drops, velocity increases, and performance stabilizes at scale — you’re winning. Owning that means:

• How creative is conceived
• How it is tested
• How Meta recognizes it as distinct
• How learning compounds across accounts
• How buyers and creatives work together

You will inherit and lead a high‑performing creative team, spearheading a new performance‑creative initiative with real leverage, not rebuilding foundations. You will design and lead:

• A Meta‑native creative operating system
  • Hook‑first architecture
  • Visual distinctiveness standards
  • Persona‑led creative strategy
  • Creative worlds repeatable scalable environments
  • Differentiation rules Meta actually responds to
• A Creative Graph
  • Audience × Hook × World × Drive × Offer
  • Clear mapping of what works, for whom, and why
  • Internal creative IP that compounds over time
• A performance‑linked creative process
  • Creative briefs buyers actually use
  • Testing designed for insight, not noise
  • Faster time‑to‑learning
  • Fewer wasted tests

• Own creative strategy across all paid social accounts
• Redesign how creative testing is done at TNT Growth
• Eliminate visual similarity and fatigue across ad libraries
• Lead creative direction across Meta, Tik Tok, You Tube, Linked In
• Build and enforce creative differentiation standards
• Partner tightly with Media Buyers and Growth Managers
• Train buyers to think creatively, not just optimize
• Build documentation, playbooks, and internal training
• Recruit, lead, and level up designers and copywriters
• Kill ideas that don’t meet the bar — fast

You are not judged on vibes. You are judged on outcomes — if the system works, the numbers follow.

• Reduction in creative fatigue across accounts
• Increase in distinct ads per ad set
• Time‑to‑learning reduced quarter over quarter
• % of spend concentrated into differentiated creative lanes
• Consistent unlocking of new scalable creative worlds
• Media buyer confidence in creative direction
• Client confidence in TNT’s creative leadership

This role reports into senior leadership and is expected to shape the agency, not just serve it. You have authority to:

• Change creative strategy
• Change testing methodology
• Change how buyers brief creative
• Say no to bad ideas
• Redesign workflows that no longer serve performance

• 10+ years in performance creative or growth marketing
• Deep, hands‑on…