Strategic Partnerships Manager

Strategic Partnerships Manager

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We are seeking a Strategic Partnership Manager to oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with Operating Partners. The role involves developing, implementing, and evaluating campaigns that harness influencer and strategic third‑party partnerships.

You will optimize current relationships, identify suitable partners, negotiate beneficial deals, and ensure campaign success through analysis and strategic adjustments.

• Develop and execute influencer marketing strategies aligned with overall marketing objectives.
• Regular liaising and collaboration with Commercial, Ad Ops, and Revenue Ops teams.
• Identify and engage influencers whose audience and values align with our brand.
• Manage the end-to-end execution of influencer campaigns, including timeline management, account management with third‑party partners, performance tracking, and post‑campaign analysis.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Collaborate with cross‑functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution.
• Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness.
• Monitor campaign budgets and ensure efficient allocation of resources.
• Conduct market research and analysis to identify emerging trends and influencers relevant to our target demographics.
• Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively.
• Continuously optimize campaign performance through A/B testing, audience segmentation, and creative experimentation.
• Stay informed about legal regulations and industry guidelines related to influencer marketing and ensure all campaigns adhere to compliance requirements.

• Bachelor's degree in business, finance, marketing, or a related field;
  Master’s degree preferred.
• 2‑3 years of account management experience.
• Proven experience in account management, preferably in the U.S. regulated online gambling industry.
• Previous experience in social media marketing and understanding of acquisition and monetization via social media is a plus.
• Demonstrated ability to drive results and achieve business objectives through strategic thinking, data‑driven decision‑making, and effective execution.
• Experience working with cross‑functional teams and in a matrix organization.
• Solid understanding of financial management principles, including budgeting, forecasting, and P&L analysis.
• An analytical mindset with the ability to interpret data, identify trends, and make data‑driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Ability to work flexible hours several times a week and/or upon need (e.g., starting at 6 a.m. Eastern time or finishing at 8 p.m. Eastern time).

• This position is 100% remote.
• Must be available during regular business hours, including evenings and weekends on occasion.
• Must possess a stable, high‑speed internet connection and a working cellular telephone.
• Must perform job functions independently and work effectively as part of a team.
• Must maintain a quiet working environment when performing indoor work.
• Must be able to read and follow written and oral instructions and communicate information clearly.
• Must be able to handle multiple, simultaneous, and changing priorities with composure under tight deadlines.
• Must exercise discretion on both internal and external confidential matters.

• Perform primarily sedentary work with limited physical exertion.
• Must routinely work on a computer for an average of 8 hours per day.
• Occasional evening and weekend work may be required.
• Must be able to travel by automobile, commercial airlines, rental vehicles, and public transportation if required.
• Must maintain regular, reliable, and timely attendance.

Catena Media is an Equal Opportunity Employer M/F/D/V, which believes in diversity in the workforce.

The job description does not imply an employment contract, nor is it intended to include every duty, task, or instruction for which the employee is responsible. Other tasks may be assigned, based on business needs and the department supervisor's request.