Head of Retention, Sportsbook & Casino

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans to launch additional new nationwide gaming products within its single‑app experience in 2025 to further differentiate its product offering.

In addition to its single‑app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under‑penetrated online gaming addressable market.

Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, Fin Sight Ventures, Florida Funders, Harmony Partners, 8vc, and other top‑tier investors.

Betr is seeking an experienced and data‑driven retention leader to lead retention strategy and execution for Social Sports book and Social Casino. This critical role will focus on driving customer retention and loyalty by developing and executing effective customer relationship management strategies. The Head of Retention, Sports book and Casino will work alongside others in marketing leadership, reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value in the two verticals.

This role will work closely with cross‑functional teams to achieve aggressive retention targets and be a key component in the launch of new verticals and states.

While this role is Miami‑preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

• Own key KPIs for customer marketing and retention across Betr’s social sports book and casino verticals
• Support in forecasting the core retention KPIs for social sports book and social casino
• Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
• Work closely with the data and insights team to develop new hypotheses to be tested across promotions
• Own the new customer signup offer and refer‑a‑friend programs for social sports book and casino
• Play a critical role in future customer loyalty productization
• Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base.
• Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sports book and social casino
• Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction.
• Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement.
• Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers.
• Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction.
• Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences.
• Stay up‑to‑date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty.

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
• Proven experience (6+ years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry.
• Experience working in the online sports and/or iGaming space is strongly preferred
• Data‑driven, constantly…