Associate Dir. Of Sales

Company Overview

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward‑thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.

The company utilizes industry‑leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

The Elser Hotel & Residences is a 49‑story luxury condominium hotel located in Downtown Miami. The newly completed tower offers 646 fully furnished rooms/residences, over 19,000 square feet of curated amenities and 5,000 square feet of prime retail space. Named after the iconic Elser Pier, which was built in the 1900s and became the premier place for locals and visitors to enjoy the magical shoreline of Biscayne Bay in downtown Miami, The Elser Hotel & Residences will continue this tradition.

The Associate Director of Sales is responsible for assisting the Director of Sales in the direction, coordination, and supervision of the Sales Managers, Catering Manager(s) and the Sales Administrators in all sales‑related activities, including direct sales efforts, follow‑up and proper sales administration.

Yearly

• Assist the Director of Sales in the supervision and administration of all activities of the Sales Department.
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
• Develop a complete knowledge of company sales policies and SOP's, and assist the Director of Sales in ensuring knowledge of and adherence to those policies by the Sales and Catering team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed set goals.
• Assist the Director of Sales in the operation of the Sales and Catering Department within established sales expense budget.
• Initiate and follow up on leads.
• Assist with coordination of group and transient bookings to maximize profits.
• Maintain and participate in an active sales solicitation program.
• As directed by the Director of Sales, attend the weekly staff meeting according to Highgate Hotel standards.
• Assist the Director of Sales in the administration of training in the sales department.
• Assist in the preparation of required reports in a timely manner.
• Assist in the administration of weekly sales meetings according to Highgate Hotel Standards.
• Review the KRA process with the Director of Sales to ensure that deadlines are met.
• Assist with coordination of all non-group transient sales and catering solicitations to maximize overall profits.
• Assist the Director of Sales by conducting all employee/manager Performance Appraisals according to Highgate Hotel SOP's.
• Motivate, coach, counsel and discipline the Sales and Catering Team according to Highgate Hotel SOP's.
• Assist the Director of Sales by monitoring production of all top accounts and evaluate trends within your market and ensure the Sales Team is held accountable for those accounts within their territory.
• In the absence of the Director of Sales, conduct daily Highgate Hotel Business Review (HH ) meeting with Sales and Catering, operations staff and General Manager.
• Assist the Director of Sales in the hiring and development of Sales and Catering Department employees and managers.
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR)…