Google Ads Specialist; Mobile Apps | TROAS-Focused

Ikonic, Plot # 176, Korang Road, near Rahat Bakers, I-10/3, Islamabad, Pakistan | Posted on 05/12/2025

• Country Pakistan

Working Hours:4:00 PM – 1:00 AM

Location: Remote

Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We’re known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position

Purpose:

We’re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You’ll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional

Qualification:

Degree(s)/Major(s):
Bachelors or Masters in a relevant field from a reputed local/foreign University.

Certification(s):
Google Ads Certification is a plus.

Experience:

• 2+ Year of experience in Google Ads Specialist TROAS-Focused

Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)

Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs

Perform deep competitor analysis using tools like Sensor Tower or App Magic

Handle mediation and in-app ad placements (AdMob, MoPub, iron Source, etc.)

Monitor and improve app store visibility and ratings through review strategies

Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking

Design and test creatives for various user journey stages

Refine targeting, bidding, creatives, and placements to meet KPIs

Build performance dashboards and deliver reporting

Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.

Stay updated with the latest Google Ads trends, policies, and best practices.

2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS

Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking

Hands-on experience with ad mediation platforms

Ability to manage review generation strategies on both app stores

Experience with paid campaigns for apps with subscriptions or IAPs

Strong analytical mindset

Excellent collaboration and communication skills

Google Ads certification preferred

Experience with Apple Search Ads (ASA) or other UA channels like Tik Tok, Meta

Worked on freemium, subscription, or hybrid monetization models

Familiarity with privacy-first strategies (ATT, consent prompts, etc.)

• EOBI
• Provident Fund
• Medical Health Insurance
• Casual leaves
• Paternity Leaves
• Maternity Leaves

At IKONIC, we believe in providing development opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:

A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.

A Dynamic Environmen t where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it.

Market Competitive Compensation based upon your professional qualifications and skill set.

As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.

Note:
Above goals and job descriptions are indicative and subject to change.