Performance Marketing Manager

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GoTu is a dynamic, growth‑stage company revolutionizing the dental industry with an on‑demand web and mobile platform that connects licensed dental professionals to dental offices for both temporary and full‑time staffing. Innovation meets meaningful relationships to empower practices and professionals alike.

We are seeking an ROI‑driven, digitally curious Performance Marketing Manager who can scale high‑performing growth channels in complex industries such as marketplaces, healthcare, or SaaS. This is a strategic, high‑impact opportunity to own paid acquisition while pioneering GoTu’s visibility across emerging AI search and discovery platforms.

• Own and scale paid performance channels including Google Ads, Pando Logic, Direct Mail, and others.
• Optimize CAC/CPA and lead quality through creative testing and end‑to‑end funnel improvements.
• Develop segmentation strategies and attribution frameworks to better measure and optimize performance.
• Drive GoTu’s visibility in AI‑powered discovery platforms through proactive Answer Engine Optimization (AEO).
• Monitor and explore paid placements across emerging answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Deliver regular reporting on KPIs and actionable insights to inform growth strategy and executive decisions.
• Collaborate with Growth, Product, and Sales to ensure acquisition efforts align with company goals.

• 3–5+ years of experience in performance marketing, preferably in marketplace, SaaS, or healthcare industries.
• Proven success managing and scaling paid acquisition channels with a focus on lead generation and ROI.
• Strong analytical skills with hands‑on experience in campaign measurement and attribution.
• Curiosity or prior experience in AI/LLM platforms, with a desire to lead innovation in this space.
• Self‑starter who thrives in a high‑growth, fast‑paced, and evolving environment.
• Bachelor’s degree or equivalent experience required.
• Excellent communication skills (written and verbal).
• Deep commitment to diversity, equity, and inclusion.
• Strong alignment with GoTu’s mission and values.

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GoTu Technology, Inc. is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.