Digital Marketing Manager

Responsibilities

• Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
• Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
• Coordinate messaging, content, and distribution across the funnel.
• Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content.
• Own and improve the company website (built on Word Press) – including CRO testing, SEO basics, and new page creation.
• Ensure consistent brand voice and message across channels.
• Manage lead capture, nurturing, and qualification across platforms (e.g. Hub Spot, Linked In Ads, Google Ads).
• Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).

• 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
• Strong background in content marketing and website management (Word Press a must).
• Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
• Hands-on experience with ABM, CRM systems (e.g. Hub Spot or Salesforce), and performance tools (Google Analytics, Linked In Campaign Manager, etc.).
• Strong project management skills — able to juggle multiple priorities and move fast.
• Excellent written and verbal communication in English.
• Comfortable working in a lean team environment with an ownership mindset.

• Experience in IT consulting or tech industry
• Design / visual content skills (e.g. Canva, Figma)
• Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
• Webinar/event experience