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Digital Marketing Manager

Job in Miami, Miami-Dade County, Florida, 33222, USA
Listing for: SalaryGuide
Full Time position
Listed on 2025-12-18
Job specializations:
  • IT/Tech
    Digital Marketing, SEO, Social Media Marketing, Web Developer
Job Description & How to Apply Below

Responsibilities

  • Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
  • Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
  • Coordinate messaging, content, and distribution across the funnel.
  • Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content.
  • Own and improve the company website (built on Word Press) – including CRO testing, SEO basics, and new page creation.
  • Ensure consistent brand voice and message across channels.
  • Manage lead capture, nurturing, and qualification across platforms (e.g. Hub Spot, Linked In Ads, Google Ads).
  • Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
Requirements
  • 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
  • Strong background in content marketing and website management (Word Press a must).
  • Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
  • Hands-on experience with ABM, CRM systems (e.g. Hub Spot or Salesforce), and performance tools (Google Analytics, Linked In Campaign Manager, etc.).
  • Strong project management skills — able to juggle multiple priorities and move fast.
  • Excellent written and verbal communication in English.
  • Comfortable working in a lean team environment with an ownership mindset.
Preferred
  • Experience in IT consulting or tech industry
  • Design / visual content skills (e.g. Canva, Figma)
  • Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
  • Webinar/event experience
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