Growth Lead

Influur is redefining how advertising works, through creators, data, and AI. Our mission is to make influencer marketing as measurable, predictable, and scalable as paid ads, and we're building the tech that powers it. Backed by top‑tier investors and trusted by global brands, we're scaling fast across music and culture.

We’re looking for a highly strategic and execution‑driven Growth Lead to own and accelerate growth across the entire user lifecycle: from awareness, acquisition, and activation to retention, monetisation, and referral. This is a lead role within the Marketing team that goes beyond traditional growth marketing; you’ll design, test, and scale unconventional strategies that integrate product, data, AI, and creative experimentation to unlock new levers of growth.

If you thrive in ambiguity, move fast, and love blending analytical rigor with creative thinking to drive measurable business outcomes, this one’s for you.

• Define and own the cross‑channel growth strategy across the entire user journey, from awareness to referral
• Lead GTM strategy for a new product in close partnership with the Marketing Director and cross‑functional leaders
• Identify, prioritize, and execute high‑impact experiments that drive user acquisition, activation, retention and revenue
• Partner closely with Product, Tech and Data teams to align growth initiatives with the product roadmap and company priorities
• Develop scalable frameworks for rapid experimentation, measurement and iteration across channels and lifecycle stages
• Manage and optimise all growth channels: paid, organic, lifecycle, product‑led, community, partnerships and emerging platforms
• Build and scale growth loops that leverage product features, user behaviour and network effects to compound impact over time
• Design and execute full‑funnel campaigns that unify creative, data and product insights
• Experiment with unconventional growth levers (AI‑driven personalization, creator co‑creation, viral referral mechanics, UGC amplification, gamified experiences, and more) and explore under‑utilised or emerging platforms for guerrilla‑style growth
• Use AI tools to accelerate experimentation, content generation, segmentation, personalisation and operational efficiency; build automated workflows that increase output quality and reduce execution time
• Collaborate with product teams to integrate AI‑driven growth features directly into the product experience
• Analyse performance data to identify trends, opportunities and bottlenecks, and translate insights into clear action plans
• Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results

• Experience in growth, product growth or growth marketing within tech or digital‑first companies, with a proven track record of building and scaling multi‑channel growth engines
• Understanding of product‑led growth, user psychology and lifecycle frameworks, and ability to turn them into practical playbooks
• High fluency with AI tools (prompt engineering, workflow automation, AI‑assisted content generation, data augmentation, etc.) and excitement to push what’s possible with them
• Strong analytical skills, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions
• Creative problem‑solver who loves innovative, non‑traditional approaches and isn’t afraid to test bold ideas
• Clear communication, strong collaboration with cross‑functional teams and ability to bring stakeholders along on the growth vision
• Experience in marketplaces, social platforms or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, Hub Spot, Braze, Segment, Looker, etc.)

• Accelerated user acquisition with measurable ROI
• Improved activation, retention and monetisation metrics across the funnel
• Repeatable experimentation frameworks adopted across the organisation
  
  Strong alignment between product and growth initiatives
• Breakthrough “non‑traditional” strategies that differentiate the brand and drive outsized results

• Competitive equity in a venture‑backed company shaping the future of music influencer marketing
• Access to elite tools, AI copilots and a team that builds daily at top speed
• Remote flexibility and health benefits

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.