Customer Lifecycle Sr Manager

Built on the purpose of nourishing a better life, Wild Fork sets out to be the authority and the first option of meat and seafood for everyone. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do.

As a rapidly growing direct‑to‑consumer omnichannel brand (bricks and mortar, e‑commerce, home delivery), we are seeking a dynamic and strategic‑minded individual to join our team as the Trade Marketing Manager.

In this role, you will be the strategic owner of our customer lifecycle strategy with a primary focus on acquisition. You will drive growth by attracting new customers across all channels—online, in‑store, and membership—through data‑driven strategies, creative testing, and full‑funnel optimization. Working cross‑functionally with membership, field, ops, and product teams, you will define how Wild Fork reaches new audiences, converts them efficiently, and establishes the foundation for long‑term loyalty.

We are looking for a candidate who is dedicated to pushing things forward with resilience and comfortable working in a fast‑paced environment. This role is perfect for someone who wants to learn and grow with a soon‑to‑be household name brand.

Customer Lifecycle & Acquisition Strategy 40%

• Develop and own the customer lifecycle strategy from acquisition through retention and advocacy.
• Create data‑driven customer segmentation and personas to inform targeting and personalization.
• Lead the strategy and execution with a focus on the acquisition stage of the customer lifecycle, ensuring integration with retention and win‑back initiatives.
• Define the customer acquisition roadmap—from awareness and conversion to onboarding and early engagement.
• Lead the development of personalized customer journeys leveraging first‑party data, behavioral analysis, and predictive models.

Channel & Campaign Performance 40%

• Oversee customer lifecycle journey across paid, owned, and earned channels (digital, retail, partnerships, referrals, influencers, etc.).
• Partner with Brand, Paid Media, CRM, Membership, and Field Marketing to align campaigns and messaging across channels.
• Continuously test creative, targeting, and offers to maximize customer growth and reduce friction in onboarding.

Insights & Measurement 20%

• Own customer KPIs including customer growth, CAC, conversion rate, and first purchase gross profit.
• Partner with Analytics and finance teams to build dashboards and define benchmarks for customer growth/acquisition by channel, store, and region.
• Leverage segmentation, LTV modeling, and MMM learnings to inform strategy and investment allocation.
• Champion a customer‑first mindset across the organization, driving alignment on acquisition priorities and success metrics.

• Bachelor's degree in Communications, retail marketing, or a related field (Master’s degree preferred).
• 7–10 years of experience in customer lifecycle, personalization, or acquisition strategy—strong understanding of retail environments.
• Proven track record of driving growth through personalized experience and omni‑channel customer strategies.
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations; familiarity with digital marketing (GA4, Google Ads, etc.), customer data platforms (Snowflake), CRM (Emarsys), and AI‑driven personalization tools.
• Deep understanding of customer journey design, segmentation, and funnel optimization.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Strong project management skills, able to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Familiarity with Excel and PowerPoint applications.
• Strong knowledge and comfort with the nationwide US consumer outside of the South Florida area.

EOE, including disability/vets