Solution Architect Specialist - Digital Marketing Operations and Technology

Solution Architect Specialist - Digital Marketing Operations and Technology (Job ) Your Impact

As a Mar Tech Solution Architect Specialist, you will define the strategy, roadmap, and implementation of the omni‑channel marketing and technology platform stack, working closely with stakeholders in marketing and IT.

You will lead work streams to build client capabilities that enable digital marketing initiatives across owned channels, such as web, mobile, and email, as well as off‑site channels like search, display, and social. Additionally, you will drive enablers such as reporting, analytics, personalization, decisioning, and testing.

You will conduct assessments of clients’ existing Mar Tech infrastructure, providing leadership, strategic decision‑making, and guidance within technical disciplines. Your role will involve responding to disruptive technologies and solving unique and complex problems. Furthermore, you will design end‑to‑end analytical workflows, including overall architecture, capabilities, platforms, tools, and governing processes.

In this position, you will contribute to defining the implications for the client operating model, introduce new roles and processes, and evolve the analytic technology roadmap to align with continuously evolving business needs. You will share governance responsibility to ensure alignment with enterprise guidelines for security, regulatory compliance (such as GDPR and CCPA), auditability, data governance, and metadata management.

You will help define and improve best practices, guidelines, and integration with other enterprise solutions. Additionally, you will monitor technology trends and perform discovery of any new tools or capabilities of interest by owning strategic technology relationships with vendors and external partners. You will also advance McKinsey’s overall knowledge base by leading education and training for the firm’s technology community.

You’ll use expertise to develop personalized campaigns at scale, helping clients develop the Mar Tech strategy and roadmap to deliver one‑to‑one personalized communications tailored to the customer’s profile and behavior across digital channels. You’ll use technology and analytics to solve challenging problems that matter, providing a distinctive level of problem‑solving and subject‑matter expertise on how to leverage Mar Tech to deepen connection with customers by increasing engagement and personalization and to increase revenue by accelerating customer acquisition and value.

You will also gain a diversity of experience as you work across a variety of industries, technologies, and geographies under new projects every 6‑12 months, quickly growing your professional capabilities with an accelerated pace of work.

Driving lasting impact and building long‑term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture – doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues – at all levels – will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you’ll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast‑paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage…