SEM​/Paid Search Manager

SEM/Paid Search Manager

Location:

She Med HQ, Miami, FL 33132

Department:
Marketing

Reports to:

Director of Marketing

She Med is a fast-growing women's health company transforming the way women access, experience, and manage care, beginning with a female focused GLP-1 program. Our mission is to empower women through science-backed, personalized care solutions and seamless digital experiences. We’re a passionate team driven by innovation, empathy, and results.

To continue scaling our reach, we’re seeking an experienced and performance-focused SEM / Paid Search Manager to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable results—this is your role.

• Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, You Tube, X, Linked In, Tik Tok, Facebook/ Instagram, and more
• Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
• Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
• Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
• Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, Linked In Insight Tag, and other platform-specific tools
• Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
• Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social

• 7+ years of hands‑on experience managing high‑budget, multi‑channel digital ad campaigns
• Proven expertise with:
  • Google Ads (Search, Display, You Tube)
  • Linked In Ads
  • Facebook/Instagram via Business Manager
  • Tik Tok Ads
• Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
• Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross‑channel attribution
• Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
• Strong command of Google Analytics 4 (GA4) and custom reporting tools
• Excellent copywriting, creative briefing, and testing capabilities
• Highly organized, results‑driven, and comfortable in a fast‑paced, growth‑focused environment
• Bonus: experience in healthcare, telehealth, or wellness sectors

You’ll join a collaborative, fast‑moving team transforming the way women access, experience, and manage care.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k with Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources