Group Vice President, Strategy; Financial Services

Position: Group Vice President, Performance Strategy (Financial Services)
Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join .

Overview

The Group Vice President, Performance Strategy (GVP) is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across our client’s lines of business. Our client is an American financial services company providing banking and insurance products to their members.

This leader leads a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence.

The GVP partners directly with our client’s senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role is at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

Responsibilities

Define the Performance Strategy Vision

• Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio.

• Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.

• Translate business priorities into integrated, outcome-driven roadmaps.

Build & Lead a High-Impact Strategy Team

• Lead and scale a team of strategists, journey planners, and audience experts.

• Cultivate a team culture that values agility, accountability, innovation, and performance excellence.

• Set strategic direction and performance expectations across all client engagements.

Data, Audience, & Activation Strategy

• Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies.

• Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels.

• Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.

Bridge Media, Creative & Experience

• Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework.

• Provide strategic guidance that informs creative development, content strategy, and journey design—grounded in member insights.

• Partner with creative leads to bring intelligent content strategies to life across the member lifecycle.

Enable Optimization, Personalization & Technology Integration

• Direct the application of Mar Tech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization.

• Oversee development of test-and-learn programs and performance measurement frameworks across all channels.

• Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact.

Influence Executive Stakeholders

• Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations.

• Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.

• Represent the agency’s performance vision in high-stakes executive forums.

Things You’re Great At

• Storytelling – You turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.

• Forward Thinking – You challenge the status quo and lead clients to future-state solutions that unlock growth.

• Business Acumen – You think like a CFO—connecting marketing…