Manager, Analytics & Insights - Programmatic

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’s work, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training.

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.

• Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
• Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
• Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
• Partner with Customer Success leads to execute the Q  process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
• Communicate campaign optimization results to clients to prove value against original business goals.

• Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
• Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
• Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively.
• Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions that advance the team’s analytical capabilities.
• Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns.

• Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth
• Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy.
• Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders.
• Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning.
• Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly.

• 5+ years of experience in a digital media, programmatic analytics, or related role.
• Experience mentoring or informally leading peers; prior direct management experience a plus but not required.
• Deep experience in digital media strategy and programmatic analytics.
• Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
• Experience pulling and synthesizing…