Senior Marketing Manager

Overview

Celebrate Life, the Southworth Way. The Company:
Welcome to Southworth. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life  dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits:
We are proud of our family company roots and understand everyone has a unique set of needs. We want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us! The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us! At Southworth, we are redefining the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Diversity is a driver of our success.

The Opportunity:

We are searching for a Senior Marketing Manager who will lead our brand and marketing initiatives for The Abaco Club, shaping the narrative for our private golf club and luxury real estate with the key goals of:

The Senior Marketing Manager will play a pivotal role in shaping and advancing the brand identity of The Abaco Club. This is an opportunity to blend strategic vision with hands-on marketing execution for a world-class private golf club and luxury real estate community. We are seeking a creative, driven, and experienced leader who is passionate about delivering excellence and elevating the luxury lifestyle experience for our members and prospects.

Apply today to start your new career, the Southworth Way

We are seeking a Senior Marketing Manager who will lead our brand and marketing initiatives for The Abaco Club, shaping the narrative for our private golf club and luxury real estate with the key goals of:

• Driving leads for membership and real estate
• Elevating the luxury level of the club
• Advancing the brand

Ideal candidates will possess a blend of brand management, marketing acumen, project management, and digital marketing experience to drive the success of our lifestyle offerings.

• Collaborate with the CMO and Creative Director to develop and implement a comprehensive brand strategy that reflects the exclusivity of private golf clubs and luxury real estate.
• Cultivate and enhance brand identity, ensuring alignment with the values and aspirations of discerning clientele.
• Partner with property leadership teams and communications managers to ensure consistent and high-quality brand delivery.

• Conceptualize, plan, and execute tailored campaigns highlighting the lifestyle and unique features of the club and its real estate.
• Collaborate with cross-functional teams to integrate marketing strategies with property experiences.
• Work closely with sales leadership and teams to ensure alignment with sales strategies and goals.
• Manage all partnerships, ensuring compliance with contracts and maximizing lead generation.
• Seek new partnership opportunities to elevate brand awareness.
• Collaborate with the Florida salesperson to identify new channels for exposure and interest.

• Oversee marketing projects from concept to completion, ensuring flawless execution.
• Establish and manage timelines, budgets, and resources effectively.

• Provide guidance and strategic direction to the member communications manager.
• Oversee…