Senior Director of Operations; Multi-Unit Fitness

Blue Rock Search has partnered with an established and rapidly growing fitness franchise that is seeking a dynamic, people-focused Senior Director of Operations to lead and enhance the performance of its growing portfolio of company-owned studios. This newly created leadership role will initially oversee approximately 20 corporate locations, with plans for continued expansion via extensive club engagement & field presence. The Senior Director will establish the operational standards, organizational structure, and scalable processes needed to support continued corporate growth, while developing a strong operational foundation that can ultimately be extended across the brand's franchise network.

Revenue Generation & Topline Growth:
This leader will drive studio-level sales performance, member engagement, retention, and overall business results through effective leadership, coaching, and execution. The Senior Director will assess the current organizational structure, establish clear expectations and measurable goals, and develop high-performing teams that consistently deliver an exceptional member experience.

The ideal candidate will bring a strong background in multi-unit operations, team development, and sales, with the ability to cultivate a positive culture while introducing greater structure, accountability, and consistency across the organization.

• Oversee the day-to-day operations and performance of the company-owned studios, ensuring consistency, accountability, and operational excellence across markets.
• Evaluate existing operations, organizational structure, and team capabilities to identify opportunities to improve effectiveness, clarify responsibilities, and prepare the business for continued growth.
• Establish clear operating standards, performance expectations, and measurable goals for studio leaders and field operations teams.
• Maintain a strong focus on the member experience, ensuring each studio reflects the company's commitment to delivering an exceptional, welcoming, and community-driven fitness experience.
• Regularly visit company-owned clubs in key home markets to assess performance, engage with studio teams, identify improvement opportunities, and ensure consistent execution of operational standards. Extensive Travel will be required.

• Assess the current team structure, talent, and leadership capabilities; identify opportunities to strengthen roles, improve alignment, and develop future leaders.
• Recruit, develop, coach, and retain talented operations leaders and frontline team members who embody the company's mission, values, and service standards.
• Foster a positive, collaborative, and accountable culture that motivates employees, supports professional development, and encourages consistent performance.
• Guide the organization’s evolution from a generalist operating model toward a more specialized structure as the business scales, ensuring clear ownership, defined responsibilities, and effective collaboration across teams.
• Establish a consistent approach to leadership development, performance management, and accountability across the studio portfolio.

• Create and implement standardized operating procedures, training resources, and operational playbooks that promote consistency, efficiency, and accountability across company-owned studios.
• Document proven processes and best practices in practical, repeatable playbooks that support future corporate expansion and, where appropriate, can be adapted for use by franchisees.
• Establish and monitor key performance indicators (KPIs) related to studio operations,…