Director, Field Deployment

Company: JETSET Franchising, LLC

Location:

Hybrid Miami-based

Reports To:

SVP, Operations

Department:
Operations

At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.

The Director, Field Deployment leads JETSET’s team of launch managers: a dynamic, highly mobile group that provides hands-on, on-site support anywhere in the franchise network where a prolonged franchisor presence is needed to set franchisees and studios up for success.

This leader owns the people, the deployment plan, and the quality of on-site execution. The role ensures the right launch manager is in the right studio, at the right time, with a clear scope, defined objectives, and a documented handoff when the work is complete.

This role is a contributing partner to the Performance Acceleration Program. It does not own the program, its assessment framework, or its improvement plans. Instead, it provides the on-site execution capacity the program relies on, deploying launch managers to deliver retraining and relaunch support as scoped by the DFO and program leadership.

• New Studio Launches:
  On-site readiness verification and support during the week leading up to preview classes through initial opening.
• Performance Acceleration Program Support:
  On-site retraining, relaunch preparation, and operational coaching for studios enrolled in the program.
• Studio Ownership Transfers:
  On-site support during a change of ownership to protect continuity for clients, staff, and studio operations.
• Other Extended On-Site Needs:
  Any situation where sustained franchisor presence is needed to stabilize operations or support studio performance, as approved by Franchise Operations leadership.

• Directly manage the launch manager team, including hiring, onboarding, coaching, performance accountability, and career development.
• Build a versatile team that can move confidently between launches, retraining, ownership transfers, and other on-site assignments.
• Set clear standards for how launch managers show up on site: preparation, communication with owners, daily reporting, and professionalism.
• Observe launch managers in the field regularly and provide direct feedback to raise the quality and consistency of on-site support.
• Ensure launch managers are fully trained on current JETSET operating standards, systems, playbooks, and brand expectations.

• Own a single deployment calendar covering all scheduled launches, approved retraining assignments, ownership transfers, and other on-site requests.
• Receive and evaluate deployment requests from DFOs, NSO/Development, and Franchise Operations leadership.
• Agree on the scope, objectives, timing, duration, and success measures for each deployment with the requesting leader before assigning resources.
• Match launch managers to assignments based on skill set, studio needs, geography, and workload.
• Balance competing requests against scheduled launch commitments and elevate capacity conflicts to the VP of Operations for prioritization.
• Forecast team capacity against the opening pipeline and expected field-support demand, and recommend staffing changes as the network scales.
• Manage travel planning and deployment budgets with discipline.

• Own the launch-week portion of operational readiness, including the pre-launch checklist, with clear requirements, owners, deadlines, and evidence of completion.
• Begin readiness reviews before on-site arrival so the final week is focused on execution, verification, and team preparation.
• Verify readiness across staffing and training completion, instructor coverage, class schedules, booking and payment systems, equipment and supplies, brand presentation, client communications, and daily operating procedures.
• Lead practice sessions and client-journey rehearsals with studio teams, coordinating with Product & Talent to confirm class-delivery readiness.
• Run daily readiness reviews during launch week with one action plan and clear ownership for…