Marketing Specialist, Demand Generation & Field Marketing

Marketing Specialist, Demand Generation & Field Marketing

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years. Our holistic approach to decisioning is powered by our industry‑leading platform and team of experts, helping leaders make better decisions, faster – unlocking business growth and creating powerful customer connections. We’re growing fast and looking for top talent to join us in shaping the future of analytics.

• Support global demand generation and field marketing initiatives, collaborating with Sales, Content, Design and other teams to drive qualified leads.
• Campaign Management:
  Build and optimize multi‑touch global programs with account‑based marketing (ABM), lead nurture, paid advertising, events, and email.
• Field Marketing Support:
  Plan and coordinate field marketing initiatives (conferences, trade shows, webinars, customer events), including event logistics, vendor management, and onsite support.
• Performance Optimization:
  Analyze campaign performance, conversion rates, MQLs, pipeline tracking and ROI, making data‑driven adjustments to improve results.
• Collaboration:
  
  Work closely with sales, operations, content and design teams to align messaging, creative assets and campaign tracking.
• Budget & Reporting:
  Manage demand generation & field marketing budgets, ensuring campaigns and events stay within budget and deliver strong ROI; contribute to quarterly performance reports.
• Market Insights:
  Stay informed on competitors, marketing trends and industry changes to refine and optimize marketing program strategies.

• Education:
  
  Bachelor’s degree in business, marketing or related field.
• Experience:
  
  Minimum 3 years in a full‑time marketing role, performance marketing (demand generation, growth, field/events marketing) preferred.
• Performance:
  Experience supporting B2B marketing programs across multiple regions, including campaigns coordination, events support and marketing analytics.
• Technical
  
  Skills:
  
  Experience with paid media platforms (Google Ads, Linked In), SEO, and email marketing tools; proficient in Salesforce, Hub Spot, and ABM platforms (6sense preferred); strong Excel skills; familiarity with project management tools such as
• Analytical Mindset:
  Data‑driven mindset, comfortable analyzing results to identify performance improvements based on goals and KPIs.
• Self‑Motivation:
  Proactive, adaptable self‑starter with attention to detail.
• Project Management:
  Strong project management skills, ability to juggle multiple projects, vendors and deadlines while staying within budget in a fast‑paced environment.
• Communication:
  Excellent communication and collaboration skills, fluent spoken and written English required.
• Travel:
  Ability to travel up to 30% when needed.

Applies to: full‑time, marketing and sales, business consulting and services, market research, and advertising services. E‑Verify program available in applicable locations.