Marketing Services Analyst - LAC

Pay found in job post

Base pay range

$89,900.00/yr - $/yr

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

We are seeking a Marketing Services Analyst to be part of the Commercialization and Go To Market Team. This team leads strategic initiatives that expand and enhance our Marketing Services portfolio in LAC.

In this position you will support the development commercialization and adoption of new marketing services capabilities across LAC. Your work will include conducting market and performance analyses, building executive-ready materials, maintaining best practice resources, and coordinating cross-functional execution. This role suits a detail-oriented self-starter with strong analytical skills and a passion for marketing innovation and technology.

• Support strategic initiatives to advance Marketing Services capabilities by conducting research, sizing opportunities, and building business cases and ROI models.
• Track and analyze adoption and performance of new capabilities; develop dashboards and insights to inform decisions and iteration.
• Maintain and update internal toolkits, playbooks, and best practice libraries for marketing strategy, creative development, and use cases.
• Assist in evaluating sponsor ships and partnerships, audience fit, benchmarks, measurement plans, and prepare recommendations.
• Coordinate cross-functional work streams (Brand, Digital Experiences, Sponsor ships, Insights and Analytics, Finance, Visa Consulting and Analytics) to ensure on-time, high quality deliverables.
• Create executive-ready presentations, memos, and go-to-market materials that clearly articulate value propositions and client impact.
• Support pilots and proofs of concept for emerging marketing technologies, including AI applications; capture learnings and scale recommendations.
• Contribute to knowledge sharing forums and communities of practice across Global Marketing Services.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g., Masters, MBA, JD, MD, or PhD).

Preferred Qualifications

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g., Masters, MBA, JD, MD).
• Commercialization & Go-To-Market experience.
• Bachelor’s degree and 1 to 3 years of relevant work experience in marketing strategy, analytics, consulting, or a related field, or an advanced degree with internship experience.
• 3 to 5 years of experience in marketing strategy, marketing operations, analytics, consulting, or professional services.
• Strong analytical problem-solving skills, comfortable with Excel-based modeling, performance tracking, and translating data into insights and recommendations.
• Proficiency in Microsoft PowerPoint and Excel; exposure to data visualization tools (e.g., Tableau, Power BI) and/or basic SQL is a plus.
• Understanding of marketing fundamentals: segmentation, positioning, creative development, media; interest in emerging marketing technologies including AI.
• Excellent written and verbal communication; ability to create concise, executive-ready materials.
• Highly organized, detail-oriented, and able to manage multiple priorities with timely follow-through.
• Collaborative teammate with strong relationship-building skills; experience working across matrixed, cross-regional teams.
• Experience in card brand, consumer, or sponsorship marketing is a plus; consulting or client-facing experience preferred.
• Language skills in Spanish and/or…