Senior Product Marketing Manager

About the Company

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:

• Everand
• Scribd
• Slideshare
• Fable

We support a culture where our employees can be real and bold, where we debate, commit, and embrace plot twists. We prioritize the customer and empower employees to take action. Our flexible work benefit,
Scribd Flex
, allows employees to choose a daily work style best suited to their needs while still attending intentional in‑person moments for collaboration and culture. About The Team And Role

Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go‑to‑market strategy for Scribd’s core experience.

You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.

About You

• 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning.
• Proven ability to build narratives that reposition a brand or product category.
• Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
• Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
• Comfort working with ambiguity and shaping narratives in evolving categories.
• Analytical mindset with ability to translate research into actionable positioning.
• Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
• Collaborative and can influence and find common ground with cross‑functional partners.
• Comfortable working in a scrappy and agile environment.
• Effective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategy.
• Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking.
• Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.

Responsibilities

• Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
• Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
• Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
• Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
• Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
• Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
• Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
• Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
• Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
• Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.

Requirements

• 5–7 years of experience in product marketing or consumer marketing with at least 2+ years as a PMM on a consumer subscription product or learning platform.
• Strong desire to learn, grow, and take on new…