×
Apply for Jobs Apply for Jobs Post a Job Post a Job Local Jobs Home
Register Here to Apply for Jobs or Post Jobs. X
More jobs:
Branding Specialist / Ambassador Marketing Manager Marketing Strategy Marketing Communications

Senior Manager, Brand Marketing & Content

Job in Miami, Miami-Dade County, Florida, 33222, USA
Listing for: Royal Caribbean International
Full Time position
Listed on 2025-12-02
Job specializations:
  • Marketing / Advertising / PR
    Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Marketing Communications
  • Management
Job Description & How to Apply Below

Overview

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Senior Manager of Brand Marketing is a dynamic leader and strategic thinker responsible for shaping and driving the vision of our industry-leading vacation brand. This role blends creative ambition with operational excellence—leading marketing strategy, inspiring teams, and building a dominant global vacation brand. As steward of the brand’s identity, this individual ensures consistent storytelling and positioning, while fostering curiosity and innovation to stay ahead of cultural and consumer trends.

With sharp detail and a drive for best-in-class results, this role builds strategies and develops opportunities to create awareness and conversation for the brand globally.

Responsibilities
  • Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs. Budget and forecasting excellence required.
  • Oversee creative and production processes with agencies, partners, and internal teams—guiding shot lists, creative reviews, and concept development. Evaluate and negotiate contracts as needed, with solid knowledge of music and talent rights.
  • Champion brand clarity in visuals and tone—equipping cross-functional teams with tools and playbooks for consistency. This is ongoing and critical to our ambitions.
  • Provide and oversee creative direction on photo and video shoots executed by internal and external teams. Mentor and train to ensure alignment with brand objectives and elevate storytelling.
  • Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution.
  • Stay ahead of media and creative trends, applying insights to evolve briefs and the marketing calendar. Drive integrated activations across paid media—out-of-home, TV, audio, experiential, and conversation-driving ideas.
  • Be a catalyst for bold brand expression, championing ideas that inspire and drive the brand forward. Collaborate with analytics to define success metrics, deliver informed briefs, and analyze project performance.
  • Mentor and grow talent—creating a culture of collaboration, curiosity, and accountability while building brand and campaign capabilities.
  • Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams.
  • Lead budget planning, reconciliation, and forecasting with strong financial stewardship, identifying ROI opportunities. Oversee content trafficking, compliance, legal coordination, rights management, and approvals. Performs other duties as required. This job description does not imply these are the only responsibilities; employees may be assigned additional duties by management.
    • Qualifications, Knowledge and Skills
    • Bachelor’s degree in marketing, communication or other related field required
    • 8+ years of experience in brand marketing with an emphasis on creative and campaign management for a consumer brand.
    • Proven ability to lead brand strategy and execution with a deep understanding of integrated marketing, production, and media.
    • Exceptional people and project leadership—adept at managing high-performing teams and complex campaigns from concept through delivery.
    • Strong business acumen with demonstrated experience managing multi-million-dollar budgets and assessing marketing ROI.
    • Collaborative, inspiring, and adaptable leader who thrives in a fast-paced, evolving environment.
    • Creative thinker with a passion for brand storytelling and an eye for…
    Position Requirements
    10+ Years work experience
    To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
    (If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
     
     
     
    Search for further Jobs Here:
    (Try combinations for better Results! Or enter less keywords for broader Results)
    Location
    Increase/decrease your Search Radius (miles)

    Job Posting Language
    Employment Category
    Education (minimum level)
    Filters
    Education Level
    Experience Level (years)
    Posted in last:
    Salary
    Advanced Search