Media & Public Relations Specialist

Location: Miami (Coconut Grove), Florida – Corporate Headquarters

Salary Range: $70,000 - $80,000 (Based on experience and skills)

Bonus: Eligible

Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety. We're a global leader in advanced solutions that combine technology, training, and services to meet evolving challenges in law enforcement. Our mission is to equip agencies to protect the communities they serve—fostering trust, strengthening relationships, and delivering safer outcomes.

• Flexible vacation policy
• Sick time & company‑paid holidays
• Comprehensive healthcare benefits
• 401(k) with company matching
• Remote work flexibility
• Professional development stipend
• Mission‑driven work environment supporting public safety and social impact

Wrap Technologies is seeking a Media & Public Relations Specialist with a strong foundation in journalism and public relations to lead our external PR, earned media, and storytelling initiatives. This role focuses on media relations, thought leadership, crisis communications, long‑form content, and newsjacking, owning how Wrap shows up across national, trade, and public‑safety media. The specialist will craft compelling narratives, amplify thought leadership, and reinforce Wrap’s position as the world leader in non‑lethal response.

• Media Relations & Thought Leadership
  • Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies
  • Cultivate relationships with journalists, trade publications, and public safety outlets
  • Support executives in developing thought‑leadership pieces on policing, technology, and non‑lethal response
  • Newsjack relevant events by identifying real‑time media opportunities tied to policing trends, legislation, and breaking news
• Content & Editorial Development
  • Draft and refine white papers, research briefs, blog articles, case studies, and long‑form brand narratives
  • Ensure consistency of message, tone, and voice across all external communications
  • Translate technical and operational concepts into accessible, compelling content for diverse audiences
  • Manage consistency of voice across press, presentations, and digital platforms
• Communications Strategy & Crisis Support
  • Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use‑of‑force, training, and liability
  • Produce fact‑based, timely responses during high‑stakes or crisis situations
  • Ensure alignment of external messaging with Wrap’s broader mission and goals
• News Monitoring, Sentiment & Narrative Management
  • Conduct real‑time news monitoring to identify PR opportunities
  • Track sentiment, message pull‑through, and competitive narratives to maintain Wrap’s category leadership
  • Help shape the company’s long‑term external narrative across public safety, technology, and policy conversations
• Marketing Integration & Brand Alignment
  • Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead‑generation initiatives
  • Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences
  • Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership
  • Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels
• Cross‑Functional Collaboration & Story Mining
  • Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use
  • Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns
  • Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video
• Reporting & Measurement
  • Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact
  • Present executive‑ready PR updates summarizing wins, risks, and emerging opportunities

• Must have a minimum of 3+ years of professional experience in…