Senior Marketing Manager - Ultra Luxury

Serenity Recruitment Group is a rapidly growing luxury real estate and hospitality group in Miami.

We are seeking a Senior Marketing Manager to support the development, execution, and refinement of brand, content, and marketing initiatives across multiple high-end properties and lifestyle ventures.

The role sits at the heart of a fast-moving, founder-led environment and requires exceptional aesthetic taste, strong creative instincts, and hands‑on execution across digital, social, and experiential marketing.

You will work closely with the Director of Branding & Marketing to bring the brand vision to life across all touchpoints—ensuring consistency, sophistication, and a clear quiet‑luxury identity.

• Support the development and rollout of brand identity systems across properties, digital channels, and marketing assets.
• Translate high‑level brand direction into polished, on‑brand creative outputs.
• Maintain and enforce brand guidelines, ensuring consistency across internal and external channels.

• Assist in planning, producing, and coordinating high‑quality content—photo, video, social, digital—that reflects the brand’s luxury tone.
• Work with photographers, videographers, and agencies to create refined visual storytelling.
• Draft copy for campaigns, social media, newsletters, and brand narratives.

• Manage day‑to‑day execution of social media calendars for corporate, hospitality, wellness, and lifestyle brands in the portfolio.
• Support growth strategies across Instagram, Tik Tok, Linked In, and emerging platforms.
• Monitor analytics and provide insights to optimize performance and elevate brand engagement.

• Assist in coordinating marketing campaigns, brand launches, property openings, and luxury activations.
• Collaborate with internal teams (development, operations, hospitality) to ensure flawless execution.
• Manage timelines, asset delivery, and campaign checklists to keep projects on track.
• Work with creative, PR, and digital agencies—ensuring alignment, quality control, and timely delivery.
• Source and manage vendors for creative production, experiential activations, and branded materials.

• Support PR initiatives, press coordination, and brand storytelling with external partners.
• Assist with influencer collaborations and luxury lifestyle partnerships.
• Contribute to the planning and execution of events, activations, and hospitality experiences.

• 3–6 years experience in ULTRA luxury hospitality, lifestyle, real estate, or high‑end consumer brands.
• Strong foundation in brand marketing
  , content creation, and social strategy.
• Exceptional eye for visual aesthetics
  , design, and luxury storytelling.
• Experience producing or coordinating photo/video shoots and managing external creatives.
• Ability to manage multiple projects while maintaining a refined, consistent brand look.
• Strong written communication skills and comfort crafting on‑brand messaging.
• Highly organized, proactive, detail‑oriented, and comfortable in a fast‑paced founder‑led environment.
• Experience with quiet‑luxury brands (Aman, Rosewood, EDITION, Faena, Loro Piana, etc.) is a major plus.
• Agency experience or working cross‑functionally with creative teams preferred.
• Full‑time, on‑site in Miami
• Competitive salary + bonus
• Growth path into Brand Manager or Marketing Director for top performers

• Highly creative but also organized and execution‑focused.
• Passionate about luxury, design, and elevated hospitality.
• Strong at taking direction but confident enough to contribute ideas.
• Comfortable working closely with executive leadership.
• Obsessed with high‑quality brand storytelling and aesthetics.

Base pay range: $120,000 – $140,000 per year.

Seniority level:
Not Applicable

Employment type:

Full‑time

Job function:
Marketing and Management

Industries:
Marketing Services