Manager, Marketing

One of the best-known names in cruising, Cunard is the world’s leading international premium cruise line, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings. Cunard Cruise Vacation Planners create award-winning, seamless and effortless personalized vacations.

Cunard is one of the oldest and most famous ocean liners in the world. This is a hybrid position, based in our Miami office.

As Marketing Manager you’ll be responsible for the direction and execution of all North America consumer and trade/travel advisor marketing communications, including all collateral, sales marketing tools, all direct mail, and all email marketing. You’ll also lead advanced email journey strategy, personalization initiatives, and behavioral-based engagement programs. Strong knowledge of email trends, hyper-customization, and tools such as Movable Ink is essential.

Here’s a summary of what Cunard is looking for in our Marketing Manager, could this be you?

• Strategy, Development and Growth
  • Conceptualization, planning, and management of consumer and trade marketing strategies, including short-term and long-term tactics designed to meet strategic business objectives, supported by measurable performance indicators.
  • Identify growth opportunities for the brand in North America that align with commercial objectives.
  • Implement Cunard-led brand work curated by the Carnival UK Brand Marketing team, ensuring proper translation for the North American market. Lead execution across direct mail, email marketing, and trade web channels through Marketing Specialists and the Marketing Coordinator.
  • Implement prospecting strategies to expand Cunard’s database. Develop retention and win-back strategies grounded in lifecycle email marketing, behavior-based triggers, and personalized customer journeys.
  • Develop and execute plans to achieve digital traffic and revenue targets.
  • Build growth strategies across offline, online, CRM, and sales channels.
  • Partner with the Marketing Director on business plans and business cases for broader Carnival UK alignment.
  • Initiate, negotiate, and manage contracts with agencies, technology partners, and vendors—including email personalization and dynamic content partners such as Movable Ink—to support strategic and operational needs. This includes liaising with internal legal and privacy teams to ensure proper review of all contracts and campaigns where required.
• Digital and Print Communications
  • Manage the strategy, creative development, testing, reporting, and execution of digital and print communications, including:
  • Email, e-tools, launch planning, video production, direct mail, collateral, promotional tools, event materials, and trade website support.
  • Work closely with ESP and eServices vendors, and Sales/Marketing teams to develop targeted communication strategies for past guests, prospects, and trade.
  • Lead the development of personalized email journeys across the customer lifecycle, using segmentation, dynamic content, and hyper-customization to improve engagement and conversion.
  • Oversee and optimize automated email programs, including onboarding, re-engagement, abandonment, pre-cruise, and post-cruise campaigns.
  • Drive A/B and multivariate testing for email and digital assets, ensuring insights feed into ongoing optimization.
  • Champion best-in-class email experience practices, including accessibility, deliverability, and evolving industry standards.
  • Implement dynamic content and real-time personalization tools (such as Movable Ink) to enhance relevance and drive incremental revenue.
  • Lead development of marketing conversion programs targeting past guests and prospects, including third-party list initiatives and hand-raiser programs.
• Field Sales Support, Trade Events & Promotions
  • Manage the Trade Marketing Specialist to expand trade support tools, including Co-Op initiatives, Trade Advertising, and Training. Oversee Salesforce Marketing Cloud setup and implementation. Support Field Sales, Trade Events, and promotions with targeted digital and print communications…