Vice President, Brand & Strategy

Vice President, Brand & Experience Strategy

Join to apply for the Vice President, Brand & Experience Strategy role at Razorfish

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology. We believe our differences are our strength, push for inclusion, challenge convention and bring in new perspectives to inspire new ideas.

When we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

As a VP Strategy, you will lead client engagements (brands within a portfolio, projects, and pitches) with complete autonomy and supporting resources. You’ll partner closely with account, creative, CRM & social strategy colleagues to establish vision, cross‑channel approach, and execution from briefing to campaign launch. You will present strategy frequently to clients and become part of their trusted partner team that guides the work in the right direction.

You’ll advocate for the team by helping to build ideas and elevate them. You will also manage and mentor a team of strategists and develop best practices for the Brand and Experience Strategy team.

You will work at the intersection of brand, experience, audience, communications, creative, paid display, technology, analytics and marketing.

• Provide cross‑channel marketing program leadership for the client’s owned digital experiences, stewarding activation across owned and paid channels (Site, CRM, Social, Content and Media).
• Define a digital program’s strategic vision and business goals to guide strategy development and execution to drive client performance.
• Collaborate with clients to understand business needs and objectives, developing recommendations and solutions to achieve them.
• Create compelling strategies for global 360 campaigns, including communication frameworks and digital & social activations.
• Act as voice of consumer, developing inspiring creative briefs and strategies to bring campaigns to life in digital and beyond.
• Be the trusted expert on all things consumer & culture related.
• Collaborate with creative teams to guide their ideas strategically.
• Create digital roadmaps to guide execution of programs and initiatives.
• Engage with clients to identify key strategic challenges and digital business and marketing needs; evaluate scope of engagement.
• Facilitate workshops and ideation sessions.
• Mentor mid‑level talent and support their career development.
• Scope and drive the development of engagements (scoping, timing, deliverables, effort).
• Identify new opportunities and bring ideas to clients to help grow account revenue.
• Contribute to staffing and resourcing, advocating for strategic needs across the account.
• Proactively offer and create solutions that improve Strategy processes and elevate outputs.

• 12+ years developing marketing strategies at an agency, consultancy or within a marketing department.
• Strong leadership and team management skills with the ability to mentor and develop team members.
• Experience across a broad range of strategic activations, able to orchestrate, manage and contribute to deliverables such as Personas, customer journeys, communication architectures, interactive/connection/touch‑point plans, campaign plans, program strategies, personalization strategies, etc.
• Strong presenter, compelling internal teams and clients through storytelling.
• Effectively communicate complex ideas to internal and external stakeholders.
• Continuously move work forward with a willingness to take action and dive deep into the work.
• Skilled in insight development and strategic direction from primary and secondary research, online communities, ethnography, focus groups, social media monitoring, digital audits and behavioral data, and online/offline media measurement tools.
• Strong project management skills, managing multiple projects and priorities in a fast‑paced environment.
• Experience advising clients…