Head of Growth and Retention

Job Description Role Summary

The Head of Lifecycle Marketing will lead the strategy and execution of full-funnel marketing programs designed to drive customer acquisition, convert retail users into subscribers, and build long-term loyalty. This role oversees campaign management, CRM, and media activation across digital and offline channels to optimize the customer journey. This leader will work closely with cross-functional partners in Operations, Finance, and Customer Service to deliver measurable growth in membership and maximize lifetime value in a rapidly expanding multi-unit car retail business.

• Design and own the lifecycle marketing strategy, including acquisition, conversion, retention, and win-back campaigns.
• Lead campaign planning and execution across full-funnel media, CRM, and direct channels (email, SMS, app push, direct mail, etc.).
• Optimize conversion of retail / one-time users into subscription members through targeted programs, promotions, and nurture campaigns.
• Manage and expand loyalty initiatives to deepen member engagement and extend customer tenure.
• Oversee segmentation, targeting, and personalization strategies in partnership with analytics and digital product teams.
• Partner with external agencies and vendors to ensure best-in-class execution across paid media and lifecycle campaigns.
• Collaborate with Finance and Revenue Strategy teams to evaluate ROI, LTV, and promotional effectiveness.
• Develop dashboards and reporting to monitor campaign performance and provide actionable insights to leadership.
• Stay current on emerging trends, tools, and best practices in lifecycle and subscription marketing.
• Build, mentor, and manage a high-performing team of lifecycle marketing specialists.

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of marketing experience, with at least 3 years focused on lifecycle, CRM, or subscription marketing.
• Proven track record driving customer acquisition, conversion, and retention in subscription or membership businesses.
• Hands‑on experience with CRM platforms, marketing automation tools, and digital media channels.
• Strong analytical skills and ability to interpret campaign performance data into actionable recommendations.
• Excellent communication skills and cross‑functional collaboration abilities.

• Master’s degree (MBA or related discipline).
• Experience in multi‑unit retail, automotive services, or consumer subscription industries.
• Familiarity with martech ecosystems (CDP, CRM, loyalty platforms, referral engines).
• Experience working in high‑growth, private‑equity‑backed environments.

• Strategic thinker with execution focus.
• Strong leadership and people development skills.
• Highly organized with exceptional project management ability.
• Proficiency in CRM platforms, campaign management tools, and marketing analytics.
• Team‑oriented mindset with ability to influence across departments.
• Adaptability to a fast‑paced, dynamic environment.

• Prolonged periods of sitting and extensive computer use.
• Must be able to occasionally lift up to 15 pounds.

• This position requires approximately 10–20% travel.
• Travel may include regional and national trips for site visits, vendor meetings, or leadership presentations.
• Occasional evening or weekend travel may be required.