Vice President, Brand & Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

As a VP Strategy, you will lead client engagements (brands within a portfolio, projects, and pitches) with complete autonomy and supporting resources. You’ll partner closely with account, creative, CRM & social strategy colleagues to establish vision, cross-channel approach, and execution from briefing to campaign launch. You will present strategy frequently to clients and become part of their trusted partner team that helps guide the work in the right direction.

You’ll be an advocate for the team by helping to build their ideas up and move them to the next level. You will also be responsible for managing and mentoring a team of strategists and developing best practices for the Brand and Experience Strategy team.

You will work at the intersection of various strategic functions: brand, experience, audience, communications, creative, paid display, technology, analytics, and marketing.

• Provide cross-channel marketing program leadership for the client’s owned digital experiences. This role is responsible for strategy and program definition as well as stewarding activation across owned and paid channels including (Site, CRM, Social, Content and Media).
• Define a digital program's strategic vision and business goals to guide strategy development and execution to drive client business performance
• Collaborate with clients to understand their business needs and objectives, and develop recommendations and solutions to achieve them.
• Create compelling strategies for global 360 campaigns, including communication frameworks and digital & social activations
• Act as voice of consumer, developing inspiring creative briefs and strategies to bring campaigns to life in digital and beyond
• Be the trusted expert on all things consumer & culture related
• Collaborate with creative teams to help guide their ideas strategically
• Create digital roadmaps to guide execution of programs and initiatives
• Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
• Facilitate workshops and ideation sessions
• Mentor mid-level talent and support their career development
• Scope and drive the development of engagements (scoping, timing, deliverables, effort)
• Identify new opportunities and bring ideas to clients in order to help grow account revenue
• Contribute to staffing and resourcing, being an advocate for strategic needs across the account
• Proactively offer and create solutions that improve Strategy processes and/or elevate its outputs

• 12+ years developing marketing strategies at an agency, consultancy or within a marketing department
• Strong leadership and team management skills with the ability to mentor and develop team members.
• Experience across a broad range of strategic activations with the ability to orchestrate, manage and contribute to the formation of deliverables such as:
  Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
• Be a strong presenter that can compel internal teams and clients through storytelling.
• Effectively communicate complex ideas to internal and external stakeholders.
• Continuously move work forward with a willingness to take action, get your hands & mind deep in the work
• Skilled in insight development and strategic direction from primary and secondary research, plus online communities, ethnography,…