Marketing Assistant

Overview

Full-time, In-Office — Coconut Grove, Miami

* YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY*

Riley Smith Group (RSG), a top-producing real estate team based in Coconut Grove, Miami, is seeking a highly organized, creative, and proactive Marketing Assistant to support the operational backbone of our marketing department.

This role is ideal for someone who thrives in project management, execution, and creative support. You will play a critical role in keeping marketing initiatives moving forward: overseeing listing marketing, coordinating campaigns, supporting content planning, and ensuring all marketing deliverables are executed on time and at a high standard. You’ll work closely with the Director of Marketing, the Social Media Content Creator, agents, and operations team to help turn ideas into executed campaigns.

You’ll help manage the strategy, organization, and rollout behind the scenes, ensuring nothing slips through the cracks.

If you are detail-oriented, creatively inclined, and love seeing projects come together from concept to completion, this role offers meaningful responsibility, visibility, and growth.

• Growth Opportunity: Become a core part of RSG’s marketing infrastructure as the department scales
• High Impact: Your work directly supports listings, campaigns, agents, and business growth
• Creative Exposure: Collaborate on campaigns, branding, and visual storytelling across platforms
• Tools & Tech: Adobe Creative Cloud, , Mailchimp, AI tools, and modern marketing systems
• Professional Development: Attend industry events and internal trainings
• Paid Time Off: Structured PTO to recharge while staying aligned with team goals
• Collaborative Environment: In-office, high-energy team based in Coconut Grove

• Listing Marketing Management
  • Manage listing marketing from launch to close
  • Coordinate timelines, assets, approvals, and deliverables for each listing
  • Ensure all listing materials are completed accurately and on time (graphics, copy, emails, landing pages, signage, etc.)
  • Work with agents and the marketing team to ensure listings meet RSG brand standards
  • Track listing marketing status and maintain clear organization across active listings
• Campaign Planning + Execution Support
  • Assist in planning and implementing marketing campaigns across email, social, print, blog, SEO, and digital
  • Help organize campaign assets, timelines, and workflows
  • Support content campaigns that the Social Media Content Creator executes, may include social media scheduling
  • Ensure campaigns are launched correctly and tracked appropriately
  • Assist with seasonal, event-based, and brand campaigns throughout the year
• Blogging, SEO + AI Search Strategy
  • Support the creation, organization, and publishing of blog content
  • Assist in executing RSG’s SEO strategy, including keyword alignment, on-page optimization, and internal linking using AI
  • Help manage and maintain blog and website content updates
  • Support RSG’s AI search strategy to improve visibility across AI platforms and search experiences
  • Track performance and assist with optimization of blog and SEO initiatives
• Email Marketing
  • Help plan, build, and send email campaigns through Mailchimp
  • Support newsletter creation, campaign scheduling, and list organization
  • Assist with formatting, copy placement, and visual layout of email campaigns
  • Help track performance metrics such as opens, clicks, engagement, and replies
  • Ensure email campaigns align with broader marketing initiatives
• Project Management + Organization
  • Use  to manage marketing workflows, tasks, and deadlines
  • Keep marketing initiatives organized and moving forward
  • Maintain documentation, templates, and SOPs as needed
  • Help track marketing efforts and campaign execution
  • Assist with reporting and organization of performance metrics
  • Identify gaps or opportunities in marketing execution
  • Support ongoing optimization of systems and workflows
• Graphic Design + Creative Support
  • Create and edit branded graphics as needed in Adobe Creative Cloud or Canva Pro
  • Design flyers, email blasts, social assets, postcards, signage, and presentations
  • Ensure visual consistency across all RSG marketing channels
  • Support creative production needs for…