Performance Marketing Manager; Amazon Lead

Overview

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite Nose Frida, The Snot Sucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems.

We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores.

For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work…