Head of Marketing

Logistics

Summary:

• Position:
  Head of Marketing
• Type:
  Full-time, W2
• Location:
  
  Remote, with preference given to candidates in South Florida
• Hours:
  
  Availability during standard business hours (9am-6pm EST)
• Timeline:
  We're looking to fill this role as soon as possible while ensuring we find the best fit
• Industry
  
  Experience:
  
  Must have experience working for a media publisher or community.

At Entreprenista, our mission is to empower ambitious women founders by sharing their stories, offering invaluable business insights, and fostering a vibrant community of support. We believe that success is built through meaningful connections and collaborations, and we've created a space where women can learn, grow, and thrive together.

Founded by Stephanie Cartin and Courtney Spritzer in 2021, Entreprenista has grown into a thriving community of over 3,200 members in The Entreprenista League.

Through our engaging content, actionable resources, and signature events, we're the go‑to community for women leaders looking to build and scale their businesses. We've built a team that helps support women founders at every step of the entrepreneurial journey.

We're a mission‑driven company that values authentic connections, meaningful impact, and the power of women supporting women. Operating as a fully remote team, we're committed to fostering genuine relationships and providing the tools that make running a business both more rewarding and less overwhelming.

Seeking you... if you:

• get energized by managing multiple marketing initiatives while maintaining oversight of strategy as well as the small details
• light up when talking about community building and empowering women entrepreneurs
• are the type of person who sees analytics as storytelling and problem‑solving tools, not just numbers
• naturally gravitate toward mentoring others and building high‑performing teams
• have that rare combination of strategic vision and hands‑on execution skills
• future forward oriented to leverage tech tools and AI in order to improve efficiency, quality, and productivity
• care deeply about creating authentic connections through compelling content
• geek out over developing marketing strategies and finding creative solutions to bring those strategies to fruition
• thrive in fast‑paced environments where your day‑to‑day can be variable!

We're seeking a strategic marketing leader who can amplify our voice and impact while building scalable strategies for our next phase of growth. This is both a strategic and hands‑on position that blends strategic leadership, people management, and execution.

We operate on Eastern time zone hours and general availability during standard business hours 9am-6pm EST is expected.

While this is a remote role, ideally we’re looking for someone based in South Florida and available to have in‑person meetings as needed in Miami or Palm Beach Gardens with our company's founders.

Strategic Leadership & Analytics

• Tracking & Reporting Excellence:
  Build comprehensive reporting and analysis based on established attribution frameworks
• Multi‑Touch Attribution Mastery:
  Implement and manage complex attribution systems to solve attribution gaps in our marketing funnels
• Revenue Impact:
  Support annual revenue and profit margin goals through strategic content and marketing initiatives
• Cross‑Functional Strategy:
  Bridge content and growth marketing teams to collaborate effectively on top‑funnel (content) and bottom‑funnel (growth) activities
• Performance Analysis:
  Establish and monitor KPIs for email collection, social engagement, web traffic, and podcast downloads

Team Management & Process Excellence

• People Management:
  Lead and grow remote team including social media manager and content strategist, with plans to expand the team as we grow, emphasizing collaboration, speed, excellence, and accountability
• Process Implementation:
  Optimize remote‑first processes and communication protocols, deadline management, and cross‑functional project workflows

Content Strategy & Execution

• Lead Generation Optimization:
  Enhance lead magnet effectiveness
• Multi‑Platform Content:
  Oversee editorial calendar across social media, website, podcast,…