B2B Marketing Manager, K4B

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KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheap flights and Hotels Combined, among others. From start‑up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK for Business (
K4B
) is looking for a B2B Marketing Manager to help accelerate our global presence, strengthen partner engagement, and support revenue growth. In this role, you’ll build integrated marketing programs, support sales with high‑impact enablement tools, help manage media buying and develop thoughtful event sponsor ships for the corporate travel ecosystem.

You'll collaborate closely with Sales, Product, Creative, PR/Comms, Media and Analytics teams to bring data‑backed, partner‑first marketing to life across channels.

This role sits at the intersection of marketing, sales, and product, shaping how KAYAK for Business shows up in the market and how effectively we drive partner engagement and revenue. Your work will directly influence growth, alignment, and our visibility in the business travel ecosystem.

Note, this role is required to work from our Miami office, at least 3 times per week.

Please submit all applications in English.

• Marketing Strategy & Planning:
  Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals.
• Develop cross‑channel programs across digital, social, paid media, event sponsor ships, and partner channels.
• Translate product updates and market insights into clear, compelling marketing narratives.

• Lead the strategy, planning, and execution of paid media campaigns across B2B channels, including Linked In, Google, programmatic, and industry publications.
• Build media plans that support pipeline generation, account engagement, and brand awareness across mid‑market and enterprise audiences.
• Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels.
• Partner closely with Sales to translate business goals into targeted paid media strategies that drive measurable outcomes.
• Evaluate and manage media vendors, agencies, and platforms to ensure best‑in‑class targeting, tracking, and reporting capabilities.
• Ensure all media buys reinforce K4B’s positioning, messaging, and creative standards across all campaign deliverables.

• Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.
• Work with Brand Strategy to maintain a full‑funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.
• Track KPIs and communicate performance trends clearly to leadership.

• Work alongside PR to identify, evaluate, and secure high‑impact event sponsor ships including industry conferences, trade shows, and partner summits that align with pipeline goals and target audience segments.
• Work with PR to manage end‑to‑end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post‑event follow‑up.
• Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions.

• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.
• Partner with Creative to produce content that resonates with business…