Manager, Marketing

Overview

One of the best-known names in cruising, Cunard is the world’s leading international premium cruise line, carrying millions of guests each year to hundreds of destinations worldwide. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings. Cunard Cruise Vacation Planners create award-winning, seamless and effortless personalized vacations.

Cunard is an hybrid position based in our Miami office.

• Conceptualize, plan, and manage North America consumer and trade marketing strategies, including short-term and long-term tactics designed to meet strategic business objectives and supported by measurable performance indicators.
• Identify growth opportunities for the brand in North America that align with commercial objectives.
• Implement brand work curated by the Carnival UK Brand Marketing team, ensuring proper translation for the North American market and lead execution across direct mail, email marketing, and trade web channels.
• Develop and execute plans to achieve digital traffic and revenue targets and build growth strategies across offline, online, CRM, and sales channels.
• Partner with the Marketing Director on business plans and business cases for broader Carnival UK alignment.
• Initiate, negotiate, and manage contracts with agencies, technology partners, and vendors—including email personalization and dynamic content partners such as Movable Ink—to support strategic and operational needs.
• Manage the strategy, creative development, testing, reporting, and execution of digital and print communications, including email, e-tools, launch planning, video production, direct mail, collateral, promotional tools, event materials, and trade website support.
• Lead the development of personalized email journeys across the customer lifecycle, using segmentation, dynamic content, and hyper-customization to improve engagement and conversion.
• Oversee and optimize automated email programs, including onboarding, re-engagement, abandonment, pre-cruise, and post-cruise campaigns.
• Drive A/B and multivariate testing for email and digital assets, ensuring insights feed into ongoing optimization.
• Champion best-in-class email experience practices, including accessibility, deliverability, and evolving industry standards.
• Lead development of marketing conversion programs targeting past guests and prospects, including third-party list initiatives and hand-raiser programs.
• Manage the Trade Marketing Specialist to expand trade support tools, including Co-Op initiatives, Trade Advertising, and Training. Oversee Salesforce Marketing Cloud setup and implementation. Support Field Sales, Trade Events, and promotions with targeted digital and print communications.
• Analyze and optimize performance, uncover insights, and implement data-driven improvements across email, direct marketing, and digital channels.
• Develop self-sufficient reporting tools and templates for the marketing team.
• Manage relationships across internal teams, including Marketing, Sales, Customer Service, Revenue Management, and Public Relations.
• Lead strategic relationships with creative, CRM, and personalization agencies to ensure efficient and high-performing output.
• Set KPIs and development plans for Marketing Specialists aligned with commercial and CRM goals.
• Perform other duties as assigned.

• Bachelor’s degree in business, communications, or a related field (preferred but not essential).
• 5+ years of experience in marketing management or communications in either a corporate setting or agency.
• 5+ years of project management experience.
• 5+ years of people management experience.
• Experience evaluating Direct mail and Email plans and creative, and managing external agencies.
• Understanding of creative design, print/press production processes, and digital production processes.
• Strong budget, forecasting, and financial management skills.
• Previous experience managing Direct Marketing and CRM programs.
• Understanding of strategic marketing principles and tactics across consumer, trade, retail, and brand.
• Proven experience building and executing brand building campaigns.
• Strong…