Head of Growth Marketing

Work arrangement:
On site/ Remote/ Hybrid (Travel expenses fully covered)

Reports to:

Founder/CEO

Concepta is a fast-growing, nine-figure DTC company with a portfolio of leading cosmetics and supplements brands. We have a strong presence in influencer marketing, performance marketing, and Amazon sales, with a primary focus on the U.S. market. By combining science-driven product development with an agile, data-led approach, we deliver innovative products that customers love.

We're on a mission to branch out with another high-performing DTC e-commerce powerhouse. We're looking for a Growth Architect to step in and map out, plan and grow this powerhouse step by step!

Note to candidates: Consultancy/agency and Tiktok/Influencer experience is out of scope for this role. We are looking for a true builder with proven success scaling a DTC e-comm business in the nutraceuticals/supplement industry from $0 to at least $20M/year.

What's the mission?You will be the core reactor that will jump start and scale the new DTC business and its performance marketing to the roof! For this you will need to have deep knowledge and understanding of Meta Ads- our primary channel where you will be strategising, optimising and executing those performance marketing campaigns with excellence!

That being said, you won't be only focusing on this but in fact you will also serve as a supervisor of our other performance marketing campaigns and efforts.

Don't worry! You won't be alone in this, we will help you to round up a team of experts that will join you in this mission. Once we round them up you will be the voice of reason that the media buying team will follow as well as the creative, marketing and analytics teams.

Key Masteries:

• Performance Marketing Master- Meta Ads is our main performance marketing channel and that will serve as your primary responsibility. You will be analyzing, strategizing and optimizing our Meta campaigns to achieve the best possible results but also to meet Meta advertising and compliance standards, particularly in health and supplements.
• Scaler DNA- You will be the one who will take the wheel and drive our growth efforts and to ramp paid social media budgets step by step. You will be building and guiding a team of S tier media buyers here. Since we want to grow and scale this new DTC we want to expand it as wide and high as possible (Shopify, Tik Tok, Google, Youtube, etc.)
• Consumer Psychology Savant- We all know that there is something behind why we buy certain products, and we want you to bring this knowledge to the table.
• Offer Master- You have to know what makes a good offer and you have to know how to make it even better. On the other hand, it's also important to be able to see a bad one from a mile away! You will be running testing cadences and tweaking angles, hooks, UGC, statics. Understanding value proposition, copy, creative, funnel alignment is a must here!
• Born Leader- As a Head of Growth you will be leading by example but you will also keep a keen eye on employee's performance and KPIs . They will be following you and your guidelines but they will also be learning from you. With all the needed support and resources, we want you to round up an all star team to win the market!
• Data Addict- As a Growth Architect you understand the importance of data driven decision making. All of your decisions and campaigns should have a factual foundation that explains why you are choosing that option. This data we are talking about should be usable and understandable.
• Smart Spender- You will be managing an monthly ad budget of ±1.5M$, so smart and effective spending is necessary to make this money well spent and to meet all the targets. You will decide where to spend more and where to pull back!

Requirements:

• Proven success scaling a DTC e-comm business in the nutraceuticals/supplement industry from $0 to at least $20M/year.
• Minimum 3 years of hands-on, in-house performance marketing experience on Meta platforms, specifically within nutrition product categories
• Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution.
• Strong background in DTC/FMCG, within the nutraceuticals or supplements…