Global Insights Director; and FTC

Global Insights Director (Permanent and FTC)

Join to apply for the Global Insights Director (Permanent and FTC) role at Bacardi

This is your chance to work in collaboration with brilliant strategic, creative leaders and teams. You’ll partner tightly with the Global VPs and Brand Directors, collaborating with global and local marketing and Insights teams to put the consumer at the centre of every business decision.

You will be responsible to deliver powerful insights that help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development, as well as M&E.

This is about leaving a legacy of passion for consumer insights and creating a lasting emotional connection with our consumers.

You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact, with your strategies and consumer understanding.

You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to first listen to understand how you can create impact and offer thought leadership.

You are a visionary Insights professional with a history of building iconic brands.

You will inspire and supercharge marketing for the brand, fueling a consumer centric culture that thrives on driving brand engagement through authenticity and cultural relevance.

• Act as a strategic thought partner to the brand VPs/SVP, while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity.
• Bring together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage.
• Partner with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth.
• In partnership with the brand teams, lead the annual review of the Situation Assessment and the Integrated Annual Plan.
• Lead custom qualitative and quantitative research and utilize the company’s business intelligence sources to connect the dots and help influence stakeholders’ decision-making process.
• Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, to drive optimization and effectiveness.
• Passionately drive the brand’s learning agenda and embed knowledge in the work.

• At least fifteen years of work experience in consumer insights/market research or related field.
• Skilled in using data to help senior stakeholders make tough decisions; highly skilled in synthesizing data from multiple sources into crisp, meaningful business insights.
• Experienced in qualitative and quantitative research methods at global, regional and local levels.
• Brilliant history of positioning and building global iconic brands that lead and define their categories.
• Translating consumer and cultural insights into strong and timeless Brand Ideas.
• Translating Brand Strategy / Positioning into Brand Fame through outstanding and breakthrough global campaigns in paid / earned media.
• Highly in tune with cultural trends; able to identify, define and execute unique and ownable cultural platforms/activations.
• Understanding of marketing premium brands that compete within the top price / perception segments.
• Collaborative & Influential Leadership; ability to set a vision and rally stakeholders behind it.
• Track record of building strong partnerships with agency partners that translate into exceptional work.
• Deep ability to inspire and push the boundaries of creativity in brand expression and platforms.
• Experience working on mature brands as well as new to world/early life stage brands.
• Fluent English. BS/BA required; MBA desirable.

• Belonging:
  Create a culture of belonging where people feel appreciated for who they are.
• Self‑Awareness:
  High levels of self‑awareness; reflective and understand own strengths and weaknesses.
• People Agility:
  Deep ability to understand and relate to people and navigate tough situations to harness…