OMEGA Luxury Timepieces - Public Relations & Communications Coordinator - Miami Corporate Office

OMEGA Luxury Timepieces – Public Relations & Communications Coordinator – Miami Corporate Office

OMEGA, part of the Swatch Group, is the world’s leading watch manufacturer. Since 1848, the brand has been synonymous with excellence, innovation, design and precision. OMEGA was the first watch worn on the moon and has achieved numerous milestones in space and underwater exploration. The company’s mastery in anti‑magnetic watchmaking and Master Chronometer certification are industry leaders. OMEGA is the Official Timekeeper of 30 Olympic Games and partners with social causes such as Orbis International and the Good Planet Foundation.

Brand ambassadors include James Bond, George Clooney, Nicole Kidman, Michael Phelps, Rory McIlroy, and many more.

Manage PR activities including media requests and strategy, assist with activations and communication events, and maintain daily relationships with key editors and US media.

• Manage PR daily activities including press pitching and placements, campaign strategies and press samples management
• Coordinate sample trafficking guidelines
• Coordinate PR guests’ logistics, attendance and activities during national and international events
• Liaison with media partners for engagement, cultivate strong relationships with fashion, luxury, trade and sports editors, journalists and influencers under PR Manager’s supervision
• Manage media inquiries and protect brand narrative
• Assist in the pitching creation process, coming up with ideas and able to react quickly and under pressure to resolve issues
• Manage photoshoots with OMEGA Ambassadors and Friends of the Brand, and the liaison with their teams (agent, publicist, stylist, glam…)
• Recruit and pitch new Content Creators for Brand loyalty development, as well as for press trips and brand activations
• Assist with shipping of Press Gifts
• Review competitor’s activations and ROI for Media comparison analysis
• Review and organize all assets sent by OMEGA HQ – including product images, press releases, media alerts
• Coordinate administrative activities of public relations
• Assist with Ambassador and Friend of the Brand requests – including appearances, loans and use of brand allowance
• Manage creation and distribution of press releases, media kits and all other PR materials in an accurate and timely manner
• Manage digital showroom, Fashion GPS & Muckrack

• Maintain master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities, working and monitoring
• Send and pitch editorial trunks and new press kits invitations to national and local press upon PR & Communication Manager’s approval
• Maintain and save well‑organized database of HQ assets, press texts and brand communication tools across all categories including but not limited to press kits, images, preview boxes, information notes, update credit and placement tracker
• Update, and maintain press, e‑influencer, and industry contacts database, ensuring accurate records for internal reporting tools and gifting
• Invoices management with review and payment
• Assist on Monthly PR budget with manager
• Create project proposals for events, pitches, communications strategy, and other collaborations
• Conduct monthly PR Sample audits – in collaboration with Operations and VIP team

• Define needs based on OMEGA HQ requests
• Assist HQ with international photoshoots in the US
• Assist HQ with international events when needed
• Create monthly market context presentation for HQ

• Bachelor’s Degree required. Communications, Public Relations, Marketing or related field preferred

• 2 – 3 years’ experience in a similar position
• 2 – 3 years’ experience in an office work environment
• Desired experience in US market

• Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office Word, Excel, and Power Point
• Experience with Launchmetrics, Fashion GPS and Muck Rack
• Bilingual is a plus

• Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi‑task
• Direct and…