Brand Director

Brand Director – St. Dalfour

St. Dalfour is a renowned producer of premium fruit preserves and fine foods, committed to delivering natural and high-quality products to our customers. We are seeking a dynamic and experienced Brand Director to lead our brand strategy and drive growth in the consumer goods sector.

Key Responsibilities:

• Brand Strategy Development:
  Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.
• Market Analysis:
  Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
• Marketing Campaigns:
  Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.
• Product Development:
  Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.
• Budget Management:
  Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Cross-Functional Collaboration:
  
  Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.
• Performance Monitoring:
  Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.
• Brand Consistency:
  Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-15 years of experience in brand management within the consumer goods industry, preferably in food and beverage.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Creative thinker with a passion for building brands and engaging consumers.
• Proficiency in digital marketing platforms and tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

It's a Plus if you have:

• MBA or advanced degree in Marketing or related field.
• Experience with international brand management and market expansion.
• Knowledge of current trends in the food and beverage industry.

Application Process: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are a good fit for this position.

Equal Opportunity

Employer:

St. Dalfour is an equal opportunity employer and values diversity in our workforce. We encourage all qualified individuals to apply.

Please note:

This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.

Job Details

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Art/Creative
• Industries:
  Food and Beverage Manufacturing and Wholesale Food and Beverage

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance

Location:

Miami, FL – Salary: $–$ – Posted 3 weeks ago.